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Job Title Social Content Strategist & Creator – D2C Baby Subscription Brand

Location Remote

Time Zone Flexible – Deliverable-Based

Role Overview A growing D2C baby subscription brand is looking for a Social Content Strategist & Creator to lead its Instagram presence and replace a US agency with someone who truly gets the brand. This role is for a self-directed professional who can develop and execute a full social strategy, produce high-quality content that speaks to modern parents, and build a steady stream of influencer and UGC-driven material — all with minimal hand-holding. If you love building brands that feel real, relatable, and trustworthy, this is for you.

Key Responsibilities

Strategy & Planning

• Develop and own the Instagram content strategy aligned with brand values and subscription growth goals

• Build and manage a detailed content calendar that keeps the brand posting consistently and on-brand

• Identify content gaps and opportunities, and proactively bring ideas to the table

Content Creation & Production

• Create engaging short-form video and static content — authentic, human, and never AI-looking

• Write captions that connect with moms and parents without sounding salesy

• Select cover images, manage thumbnails, and ensure every post looks intentional and polished

UGC & Influencer Sourcing

• Actively find and reach out to influencers and UGC creators in the parenting and lifestyle space

• Build a content library and flywheel so fresh, authentic material is always available to publish

• Coordinate approvals, repurposing rights, and cross-channel use of creator content

Performance & Iteration

• Monitor Instagram analytics and adjust strategy based on engagement and growth trends

• Report on what is working and evolve the approach with each content cycle

Required Qualifications

• Native or near-native English fluency in both writing and speaking

• A compelling portfolio showing real brand ownership — not just posts you were given to schedule

• Demonstrably strong visual sensibility and content production skills beyond basic Canva

• Hands-on experience running influencer or UGC coordination pipelines

• Proven track record owning a social media presence from strategy through execution

• Must have prior remote work experience with US or UK-based companies and proficiency with remote tools such as Asana, ClickUp, WhatsApp, or Google Workspace. Applications without this experience will not be considered.

Preferred Qualifications

• Experience with baby, parenting, family, or lifestyle consumer brands

• Background working with D2C or subscription-based e-commerce businesses

• Understanding of the US parenting demographic — what resonates, what turns them off

• Willingness and comfort with on-camera appearances for content or candidate videos

Tools & Technology

• Instagram and short-form video platforms

• Advanced content creation and video editing tools (list your stack in your application)

• Asana, ClickUp, or equivalent project management tools

• Google Workspace, WhatsApp, and async communication platforms

Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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