About Toradex

Toradex is a leading provider of embedded computing solutions, specializing in powerful, reliable, and easy-to-use hardware and software for IoT, industrial automation, medical devices, and other verticals. With a focus on high-quality, reliability, ease-of-use, and a strong developer experience, Toradex offers a range of System on Modules (SoMs), accompanying accessories and carrier boards, customization services, a full-stack software offering facilitating cyber regulations compliance, and much more. Headquartered in Switzerland, with offices across the globe, Toradex is committed to empowering developers and businesses by delivering innovative, high-quality solutions that reduce complexity and accelerate time to market.

Job Description

As a Senior Product Marketing Manager at Toradex, you will play a key role in shaping how the market perceives our cutting-edge embedded computing solutions. You’ll lead initiatives to build awareness and drive adoption by combining strategic product positioning with creative storytelling. Working cross-functionally with Product Management, Sales, Demand Generation, and Design, you will help executing go-to-market strategies, craft clear and differentiated messaging, and collaborate to translate complex technical capabilities into compelling narratives and impactful campaigns. This role blends analytical thinking and creative vision, requiring the ability to connect engineering depth with market relevance, as well as the skill to develop high-performing content that drives awareness, engagement, and growth across multiple channels.

Goals

Main Goal

Drive awareness and accelerate adoption of Toradex products by shaping market perception, building strong narratives, and ensuring consistent, impactful communication across all touchpoints, from technical storytelling to creative execution.

How

• Efficiently sharing positioning and messaging for new Toradex products and aligning the company and customers around that.
• Creating narratives that communicate the value and differentiation of our products to developers, engineers, and decision-makers.
• Partnering closely with Product Management, Sales, Demand Generation and Design to translate technical capabilities into compelling stories.
• Ensuring messaging consistency across website, campaigns, events, and collateral.
• Monitoring and analyzing marketing performance to continuously refine both positioning and creative execution.

Key Responsibilities

• Positioning & Messaging: Turn technical specifications into customer benefits. Convert technical information into a clear and differentiated product story that resonates with target audiences and aligns internal teams on the “why” behind our products.
• Go-to-Market Support: Collaborate on product launches by defining messaging frameworks, coordinating enablement materials, and ensuring cross-team alignment.
• Campaign Collaboration: Partner with Paid Media, Social, Product Marketing, and Design teams to align messaging, visuals, and campaign objectives and to ensure campaigns accurately reflect product positioning and market insights.
• Market Feedback Loop: Gather insights from campaigns and customers to refine messaging and guide content priorities.
• Customer and Market Insights: Partner with Product Management to collect customer, competitor and market insights and inform the go-to-market strategy.
• Sales Enablement: Support the sales team with resources, training, and tools that help them sell the product more effectively, e.g. sales decks, one-pagers, demos, FAQs, and training.
• Evangelist and Advocacy Enablement: Build and maintain an advocacy/evangelist/partner enablement kit. Coordinate with the Evangelist Program strategy so external voices stay aligned with product positioning.

Desired Candidate Profile

Must Have:

• At least 3 years of professional experience in Product Marketing, Developer Relations, or Technical Sales Enablement within a technology or B2B context
• Bachelor’s degree in Engineering or proven technical marketing experience
• Strong English communication skills, written and spoken
• Understanding of B2B technology marketing in global markets
• Proven ability to create content for both technical and business audiences
• Strong ability to translate technical topics into clear, engaging stories for technical audiences.
• Data-driven mindset with the ability to measure and iterate on marketing effectiveness
• Collaborative working style, comfortable coordinating across multiple teams and functions
• Passionate and enthusiastic about talking about new, cutting-edge technology devices
• Proven ability to lead by influence

Nice to Have:

• Familiarity with embedded systems or related hardware/software technologies.
• Experience running evangelist programs or technical partner initiatives.

 

What we offer

• An agile and inter-cultural work environment
• Working with latest IoT computer technology in an international environment
• Participation in defining processes and your working environment
• Contemporary employment conditions, modern office space and a flexible working environment
• Opportunities for your personal development
• Meal allowance (flash card)
• Health and dental care
• Flexible working hours
• Parking space
• Anniversary day off

 

Disclaimer: This is not a temporary role. It is a long-term, full-time opportunity.