Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

The Toast Product Marketing team is responsible for shaping product strategy and accelerating growth by connecting Product, Sales, and Marketing around customer-led insights and differentiated value. We play a critical role in influencing product direction, defining portfolio strategy, and ensuring consistent, compelling storytelling across the customer lifecycle.

As Senior Manager, Product Marketing, you will define and evolve the product marketing strategy for Toast Payment Processing and our FinTech products in partnership with Product and Marketing leadership. You will operate as a senior, trusted partner to Product, Sales, Marketing, and Customer Success leaders, leading complex go-to-market efforts across a multi-product platform with multiple buyer personas and sales motions.

This role is currently a senior individual contributor position, expected to drive outsized impact through strategic ownership, cross-functional leadership, and strong executive communication. You will set direction, influence prioritization, and deliver measurable business outcomes in a hyper-growth environment.

 

A day in the life (Responsibilities):

• Define and evolve the product marketing strategy in close partnership with Product and Marketing leadership, aligning customer needs, product vision, and business priorities
• Lead end-to-end go-to-market strategy for major launches and portfolio initiatives, from early product shaping through launch execution and post-launch optimization
• Serve as a senior thought partner to Product leadership, influencing roadmap prioritization through deep customer, market, and competitive insights
• Develop and scale differentiated positioning and messaging frameworks that articulate value across customer segments, use cases, and buying audiences
• Own and drive performance against key business metrics, including bottom-of-funnel conversion, attach rate, and adoption, partnering cross-functionally to deliver results
• Translate qualitative and quantitative insights into clear strategic recommendations that inform marketing investment, sales motion, and product strategy
• Partner closely with Sales Enablement and Sales leadership to elevate seller effectiveness through messaging, playbooks, and value-based talk tracks
• Act as a senior leader within Product Marketing, mentoring peers, raising the bar on strategic rigor and craft, and scaling impact through influence rather than direct authority

 

What you'll need to thrive (Requirements):

• 10+ years of experience across product marketing, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
• Financial Services, FinTech, Payment Processing or other ancillary industry experience
• Proven ability to lead complex, cross-functional initiatives and influence Director- and VP-level stakeholders without direct authority
• Strong track record of owning business outcomes, not just deliverables, within a growth-stage or scaled technology company
• Exceptional written and verbal communication skills, with the ability to distill complexity into clear, compelling narratives that drive alignment and action
• Highly data-driven, with strong analytical capabilities and comfort synthesizing insights across customer research, performance metrics, and market dynamics
• Demonstrated ability to anticipate customer needs and translate insights into durable product and go-to-market strategy
• Comfort operating in ambiguity, setting direction, and driving clarity and momentum across teams

 

Nice to Haves:

• Experience leading product marketing for multi-product or platform portfolios
• Deep experience partnering with B2B Sales, including sales enablement and pipeline influence
• Familiarity with Salesforce, Chorus, SQL, Looker, or similar analytics tools
• Restaurant, hospitality, or vertical SaaS experience

 

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.