The role involves managing marketing campaigns for Malayalam OTT & TV, including marketing and media promotions, including ATL and BTL executions. Also collaborating with the marketing team to create revenue-generating content strategies. Experience in Brand solutions/ integrations role will be an added advantage.

 

 

The marketing team is responsible for driving viewer engagement and promoting Asianet channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.