The Opportunity

We’re hiring a Senior SEO Manager to own SEO and LLM-driven discoverability end-to-end across all HeliosX brands and markets, including MedExpress, Dermatica, ZipHealth, RocketRx. Search is changing fast. Users are moving from “searching websites” to “asking questions”, and discovery is increasingly driven by Google AI Overviews, LLMs and GenAI-powered answers. This role exists to ensure HeliosX is visible, authoritative and trusted in that new search landscape.

This is not a traditional keyword-only SEO role. You will sit within the Growth team and act as the single owner of organic discovery, spanning:

• Technical SEO & engineering requirements
• Content & clinical authority (E-E-A-T)
• Off-site authority and UGC ecosystems (Reddit, forums, Q&A)
• LLM visibility, citations and answer inclusion

What you’ll do

• SEO & LLM Strategy

-Conduct a full SEO audit by brand and condition/treatment category

-Build and own a unified SEO + LLM search roadmap across all brands and markets

-Define prioritisation based on Google rankings, AI Overviews and LLM citation behaviour

-Track and respond to changes in GenAI search behaviour and emerging best practices

• Technical SEO & Engineering Collaboration

Act as product owner for SEO engineering initiatives

• Partner with Engineering to deliver:

-Modular treatment and condition page templates

-Clean URL architecture, metadata and internal linking logic

-Core Web Vitals and page speed improvements

-Structured data (MedicalEntity, Product/Service, FAQ, Organisation)

-Crawlability, indexation, canonicals, sitemaps and freshness signals

-Ensure SEO requirements are embedded into BAU launches and platform decisions

• Content, Clinical & E-E-A-T

-Scale clinically authoritative, SEO-ready content

-Maintain regular refresh cycles to support freshness signals

-Roll out author bios, reviewer profiles, citations, and accessibility standards

• LLM Visibility & Off-Site Authority

-Ownership of LLM-specific optimisation initiatives, including schema expansion, content structuring, topical completeness and Reddit/UGC influence across priority conditions and treatments. 

-Balance traditional link building with modern authority signals used by LLMs

• Measurement & Reporting

-Rankings and keyword coverage

-Organic revenue and funnel performance

-Schema coverage and content gaps

-LLM answer inclusion, citations and hallucinations

-Work with Data to maintain unified SEO and LLM dashboards across brands

 

What you’ll bring to HeliosX

• 5–8+ years of SEO experience, including technical SEO at scale
• Proven experience working cross-functionally with Engineering, Content and Data
• Strong grasp of E-E-A-T principles and clinical/authoritative content requirements
• Curious and forward-thinking about LLMs, GenAI search and AI Overviews
• Comfortable owning strategy and execution in a fast-moving environment
• Experience with international SEO (UK, US, DE, CA)
• Highly organised and detail-oriented, with a creative and resourceful approach to problem-solving and scaling effectively

Nice to haves

• Understanding of medical, regulated or high-trust verticals (healthcare, finance, etc.)
• Hands-on experience with structured data for medical content
• Early experience optimising for AI search, citations or answer engines

 

Life at HeliosX

At HeliosX, we’re building the future of healthcare. That means we need brilliant, mission-driven people who are excited to innovate, scale, and create change.

Here’s what you can expect:
- 25 Days Holiday (+ public holidays)
- Private healthcare, including dental and vision cover
- Employee Pension with Smart Pension and enhanced parental leave
- Cycle-to-work and Electric Car schemes
- Free monthly products from Dermatica and MedExpress, plus family discounts
- Home office allowance
- Wellbeing perks: Headspace subscription, gym discounts, L&D budget, and free Audible subscription


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