Barracuda Networks Inc. Careers

Product Marketing Manager

Engineering Bangalore , Karnataka,

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Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision Yourself at Barracuda

Barracuda Networks is looking for a Product Marketing Manager to drive go to market success for our Application Security portfolio. This role is critical to ensuring high impact product launches , clear differentiation in a competitive market, and worldclass sales enablement that helps our sales and partner teams win.

You will work closely with Product Management, Engineering, Sales, Sales Enablement, Channel, and Marketing to translate application security capabilities into compelling value propositions, launch narratives, and sales tools that resonate with customers and partners globally.

This role is ideal for a product marketer who thrives at the intersection of technology, storytelling, and execution , and who can own launches end to end while serving as the messaging expert for application security.

What you’ll be Working on

Product Launch & Go to Market Leadership

Own end to end product launches for the Application Security portfolio, including positioning, messaging, naming, packaging, and launch readiness.

Develop clear value propositions and differentiation for application security use cases such as web application protection, API security, vulnerability management, and DevSecOps.

Lead cross functional launch planning with Product Management, Engineering, Marketing, Sales, and Enablement to ensure on time, high quality launches.

Produce launch deliverables including launch briefs, FAQs, internal announcements, and external messaging.

Sales & Partner Enablement

Create high impact sales enablement assets including pitch decks, solution overviews, battlecards, objection handling guides, demos narratives, and talk tracks.

Enable global sales teams, solution engineers, and channel partners with training content that is clear, actionable, and aligned to buyer pain points.

Partner with Sales Enablement to support new product training, certifications, and ongoing field readiness .

Ensure messaging supports multiple audiences, including security leaders, application teams, DevOps, and MSPs.

Messaging, Positioning & Competitive Intelligence

Define and maintain core messaging frameworks for the application security product line.

Conduct competitive analysis and build competitive positioning and battlecards against key market players.

Translate technical features into customer focused outcomes such as risk reduction, operational efficiency, compliance, and resilience.

Ensure consistent messaging across web, campaigns, sales assets, and analyst communications.

Cross Functional & Strategic Contributions

Act as the voice of the market to Product Management by sharing customer insights, field feedback, and competitive learnings.

Support analyst interactions, briefings, and surveys related to application security.

Collaborate with demand generation and content teams on campaigns, webinars, and thought leadership.

Contribute to broader product marketing initiatives, planning cycles, and best practice development.

What You Bring to the Role

8–10+ years of experience in Product Marketing , ideally in cybersecurity, application security, or cloud/SaaS platforms .

Proven track record of successful product launches and sales enablement in a B2B technology environment.

Excellent understanding of application security concepts (e.g., WAF, API security, vulnerabilities, DevSecOps, CI/CD security).

Experience working cross functionally with Product Management, Engineering, Sales, and Marketing.

Excellent written and verbal communication skills with the ability to simplify complex technical topics.

Experience supporting global sales teams and partners.

What You Bring to the Role

Proven experience with application security buyers (AppSec, DevOps, Security Operations).

Exposure to channel first or MSP led go to market models .

Prior experience supporting analyst relations (e.g., Gartner, Forrester).

Ability to operate independently and drive initiatives from concept to execution.

What You’ll Get from us

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity in the form of non-qualifying options.