Coordinator - Ecommerce Strategy & SEO

JCrewCareersUnknown$25.48 — $29.74

Job DescriptionCompanyBenefitsTeam

Our Story

J.Crew gets you dressed every day, for every occasion.

Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.

Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Position Summary

The Assistant, eCommerce Strategy + SEO plays a key role in executing digital initiatives across J.Crew’s app and website, ensuring a seamless, inspiring, and brand-right customer experience.

Reporting to the Director of eCommerce Strategy + SEO, this role owns critical operational workflows across site and app content execution while supporting broader eCommerce strategy, SEO insights, testing, and AI-enabled discovery initiatives. This position is designed as a foundational development role, building expertise in digital experience, experimentation, organic growth, and next-generation discovery tools.

Key Responsibilities

Content Execution & Calendar Management

• Own and manage the content calendar for J.Crew’s app and website, aligning with promotional plans, seasonal priorities, and marketing campaigns.

• Develop and deliver app content briefs in partnership with Creative, Planning, and Project Management teams to ensure timely and accurate execution.

• Execute day-to-day site and app content updates and launches.

• Conduct post-launch QA for homepage, landing pages, and promotional modules to ensure accuracy, functionality, and brand consistency.

• Coordinate timelines, deliverables, and cross-functional communications to support seamless execution.

• Partner with Site Ops, Planning, and Creative to ensure consistent storytelling across platforms.

• Align messaging across digital marketing channels (Email/SMS, Loyalty, Paid, Credit Card) to support cohesive customer journeys.

• Ensure accurate tagging of promotional levers in partnership with Analytics.

Performance Reporting & Site Audits

• Conduct comprehensive weekly site and app audits across navigation, search, landing pages, PDPs, and checkout experience.

• Identify content gaps, UX friction points, SEO opportunities, and conversion optimization areas.

• Develop and share weekly performance recaps highlighting key takeaways and actionable recommendations.

• Maintain trackers and dashboards related to content performance, customer engagement, and experimentation results.

• Support analysis of promotional effectiveness and content engagement to inform future planning.

Testing & Optimization Support

• Manage weekly A/B test intake in Airtable ahead of planning meetings, ensuring timely and accurate documentation.

• Support setup, QA, and documentation of A/B and multivariate testing across site and app.

• Track and organize testing results, maintaining a centralized learning library for future reference.

• Help flag UX/UI friction points based on data, customer feedback, and performance metrics.

• Support Conversion Rate Optimization (CRO) initiatives through structured documentation and follow-up analysis.

SEO, Tools & AI Development

• Develop strong proficiency in SEO tools and platforms (keyword research, ranking analysis, competitive insights).

• Support metadata optimization, keyword alignment, and page-level SEO enhancements.

• Assist in analyzing organic performance trends and surfacing insights to inform strategy.

• Build familiarity with AI-enabled tools that support content optimization, search trend identification, and workflow efficiency.

• Stay current on evolving search behavior, including AI-driven and generative search environments.

• Share emerging insights with the team to support forward-thinking discovery strategies.

Strategic & Planning Support

• Assist in building strategy documents including seasonal hindsights, business cases, competitive landscaping, and performance decks.

• Contribute data, visuals, and insights for leadership presentations and seasonal planning cycles.

• Support UX testing roadmap development and experimentation planning.

• Help refine internal process documentation and toolkits for campaign planning and promotional execution.

Qualifications

• 0–2 years of experience in eCommerce, digital marketing, SEO, analytics, or related fields (internships included).

• Highly organized with exceptional attention to detail and follow-through.

• Strong analytical mindset and comfort working with data and digital tools.

• Interest in SEO, digital experience, experimentation, and emerging AI technologies.

• Strong written and verbal communication skills, including ability to present findings clearly.

• Proactive, curious, and eager to grow within a fast-paced digital environment.

• Bachelor’s degree required.

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Hourly Range: $25.48 - $29.74

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.

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Coordinator - Ecommerce Strategy & SEO

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