Job Summary:

As a Content Marketing Director you will take complicated insurance and Medicare topics and translate them into plain English that anyone can understand. For our senior audience, we want to make Medicare easy and simple. For our agent audience, we want to empower them with resources they can actually use—whether that's marketing materials, product updates, or insights about market changes.

Let’s talk job responsibilities:

Content Planning & Strategy

• Manage content calendars
• Research keywords and plan content that drives organic traffic and leads
• Track what's working and adjust the strategy accordingly

Writing

• Write and oversee regular blog posts, including weekly, bi-weekly, and monthly publications.
• Create educational content such as how-to guides, training resources, and lead magnets like downloadable guides and checklists.
• Develop and send email newsletters and announcement emails for product launches, carrier updates, webinars, and other company news.
• Update and maintain website content, including new product and carrier pages, announcements, and quarterly or annual changes.
• Write and schedule social media posts, promotional copy, and event listings to support marketing campaigns and webinars.
• Ghostwrite content for company leadership as needed to support strategic messaging.
• Ensure all content is SEO-optimized, prioritizing SEO on the B2C side to maximize organic traffic and lead generation.

Website & Digital Management

• Update websites with new content, quarterly incentives, and annual Medicare changes
• Make sure all content is SEO-optimized and user-friendly
• Respond to blog comments

Events & Webinars

• Create event listings and promotional materials
• Write copy for seminar marketing
• Promote webinars and training sessions

Compliance

• Maintain HPMS certification to submit materials to CMS
• Ensure all content meets Medicare marketing regulations
• Stay current on compliance requirements and answer agent questions about compliance

Your experience and skills:

• Bachelor's degree in English, journalism, or a related field
• 6+ years of marketing leadership experience in agency or corporate settings.
• Demonstrated leadership in content marketing, editorial direction, and brand storytelling
• Exceptional writing, editing, and messaging abilities
• Proven experience managing teams and cross-functional projects
• Skilled in SEO, analytics platforms, and content management systems
• Expert at aligning content strategies with business objectives through strong project management and organizational skills

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. 

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.