Where You’ll Work: Guatemala City, Guatemala

Marketing at GoTo 
Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. We leverage the latest in AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren’t just encouraged—they’re expected. Join us to help reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do. 

 
Your Day to Day 
As a Copywriter, you would be working on  

• Writing and executing brand- and product-level copy across channels, including short-form ad copy (digital display, video, audio, social) and occasional longer-form content (web copy, blogs, eBooks, infographics) 

• Concepting and developing creative marketing campaign ideas that are unique, emotionally resonant, and strategically sound. You’ll think both visually and verbally from high-level concept through execution 

• Evolving and stewarding our brand voice, bringing compelling brand and product stories to life across channels while ensuring consistency with brand messaging, positioning, and tone guidelines 

• Collaborating and presenting ideas across teams, confidently sharing your work, engaging in constructive feedback, and contributing strategic thinking within a complex marketing organization 
   

What We’re Looking For 
As a Copywriter, your background will look like 

• Bachelors Degree in a related field (Marketing, Business Administration, Digital Marketing, Advertising, etc)

• 2–4 years of experience in a copywriting or similar role within a fast-paced creative, marketing, or brand environment 

• Proven experience writing across multiple mediums, including social, digital display, video, audio, and longer-form content 

• Experience developing and presenting creative ideas to internal stakeholders and/or external partners 

• A strong portfolio demonstrating strategic campaign-level thinking and results, including the ability to apply performance insights or metrics to improve creative work 

• Highly self-motivated with excellent written and verbal communication skills, able to manage deadlines, collaborate cross-functionally, and consistently deliver high-quality work 

• Availability with working hours overlapping EST ( +/- 3 hours )

• Navigating complex orgs, connecting creative to business outcomes

• Advanced communications skills in English both written and spoken (C1+)

What We Offer

At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:

• Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs

• Paid holidays, volunteer time off, and quarterly self-care days and no meeting days

• Tuition and reading reimbursement programs to support your continuous learning and professional growth

• Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)

• Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.