Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Director, B2B Content Strategy Lead, Enterprise (Freelance)

Weber Shandwick, New York

Weber Shandwick is an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world's biggest global brands – go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a dynamic and motivated Director, B2B Content Strategy Lead to oversee the entire content strategy and development across multiple workstreams for one of our largest B2B clients in the science and technology sector. This is a freelance position where you will be the central force driving our content engine, from high-level strategy to flawless execution. You will oversee a talented team of content strategists and writers, ensuring creativity, consistency, and strategic alignment across all channels including social media, website content, long-form thought leadership, sponsored content, sales enablement, and email marketing.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 5-7 years of content strategy experience at a marketing or communications agency.
• A proven track record of overseeing multiple, complex B2B content workstreams simultaneously.
• Demonstrated experience developing and executing content strategies for highly technical clients, preferably in the science, energy, or technology industries
• Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
• Excellent leadership skills with experience managing and mentoring a team of writers and strategists.
• A versatile portfolio showcasing expertise across a variety of channels, from social media and video scripting to website development and email marketing.
• A deep understanding of B2B best practices and the ability to apply them to create engaging and effective content.
• Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
• The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines.

What you’ll do:

• Oversee the entire content operation across multiple workstreams, ensuring strategic alignment and creative excellence from ideation through execution.
• Lead the development and management of the master editorial calendar, ensuring a consistent and compelling narrative across all platforms.
• Analyze content performance, manage analytics reporting, and provide strategic recommendations to optimize future content and drive results.
• Guide and mentor a team of content strategists and writers, fostering a collaborative environment and ensuring high-quality output.
• Collaborate with internal CX and design teams to ensure a cohesive and user-centric approach to all content.
• Champion B2B content best practices and introduce innovative ideas to elevate the work.
• Prioritize and streamline the review process for all content, ensuring consistency and quality across all channels.
• Contribute to the strategic vision for the account, identifying new opportunities for impactful storytelling.

Hourly range: $100 USD – $125 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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