Archer Review is a private equity-backed education technology company supporting medical and nursing students in their professional journeys. Our mission is to equip health care learners, educators and leaders with the knowledge, resources and confidence they need to succeed - personally and professionally.
Our fully remote team of educators, clinicians, technologists, creatives and operators support and collaborate one another and share a genuine commitment to making a difference.
Archer Review has been recognized for four consecutive years by Inc. 5000 and for two years by Deloitte Technology Fast 500 as one of the fastest-growing technology companies in the United States. The company also ranks No. 5 on the 2024 Financial Times list and No. 3 on the Inc. Southwest Regionals list for high growth companies.
Excellence : We innovate constantly, adapt with agility, embrace challenges, welcome change, move with intention, and hold ourselves accountable.
Outcomes : We deliver real outcomes that include measurable progress, skills mastery, and meaningful achievements.
Empathy : We see the world through the eyes of our learners and partners, meeting them where they are, adapting to their needs, and walking alongside them with compassion and respect.
Service : We are trusted partners who provide forward-thinking approaches and world-class service.
We are seeking a strategic and execution-oriented Content Marketing Manager to lead the development of high-impact content across the full customer journey—from awareness through conversion and retention.
This role will sit at the intersection of content marketing and product marketing, owning the messaging and storytelling that communicates Archer Review’s value to prospective nursing and medical students. You will be responsible for scaling our content engine while also supporting website, lifecycle, and product-related content that drives clarity, engagement, and growth.
As part of Archer Review’s Growth Marketing Team, you will report to our Director of Growth Marketing and collaborate closely with our Senior Social Media Manager, SEO Specialist, Performance Marketing Specialist and other internal nursing/medical thought leaders to bring our brand and product to life across channels.
This is a fully remote position in the United States. The b ase salary will be $80,000-$85,000.
Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals
Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis
Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.)
Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students
Translate product features and updates into clear, benefit-driven messaging that resonates with students
Ensure consistency of voice, messaging, and value propositions across all customer touchpoints
Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation)
Partner with growth and lifecycle teams to develop messaging frameworks and campaign themes
Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.)
Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance
Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits
Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels
Support paid and lifecycle efforts by developing content that can be repurposed across campaigns
Work cross-functionally with growth, product, and academic teams to align messaging and campaigns
Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact)
4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing
Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle)
Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle)
Experience collaborating cross-functionally with product, growth, and subject matter experts
Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools
Company HSA contribution of $90/month for eligible plans
401(k) with company match (100% match on first 3%, 50% match on the next 2%)
Archer Review is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.
Please note that as part of our standard hiring process, the company conducts background checks with the candidate’s consent, consistent with applicable local, state, and federal laws. For roles based in or performed in Austin, Texas, background checks are initiated only after a conditional offer has been made , in accordance with the City of Austin Fair Chance Hiring Ordinance.
80,000 - 85,000 USD na year (Remote (United States))
Złóż podanie teraz
Złóż podanie teraz
Warunki korzystania z usług Prywatność Pliki cookie Usługa działa z technologią Rippling
$80,000 — $85,000