About iLawyer Marketing:
iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates
Summary of Position:
We are currently looking for an SEO Analyst who is passionate, innovative, and motivated to make a difference for our clients. This position manages a portfolio of Search Engine Optimization (SEO) accounts, monitors and communicates campaign progress, and is responsible for remaining current on new strategies, techniques, and processes that can improve SEO campaigns. If you are looking to step into the world of digital marketing or are a recent grad this position could be for you!
Position Responsibilities:
- Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic
- Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
- Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
- Perform regular site audits to identify technical and content-related improvements
- Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights
- Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations
- Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
- Support link building efforts using 100% white-hat strategies, including outreach and relationship building
- Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement
- Deploy tactics to incrementally increase traffic numbers to client websites
- Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights