Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
Here, you own the way you work, but we move as one unbeatable team.
We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.
We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.
Ready to share our ambition and make an impact? Then, this role may be for you.
This is our VP of Product Marketing opportunity for idea generators, planning geniuses, and natural-born analysts. As a VP of Product Marketing, you will play a pivotal role in leading and transforming Semrush’s product marketing and in driving both sales-led and product-led growth for our go-to-market strategy.
In this role, you will draw on your experience to lead us through a new phase of growth, particularly the extraordinary opportunity to reshape this team as we anticipate being acquired by Adobe. We want you to take us to the next level of monetizing our new and existing product portfolios.
You will lead a team of Directors and Product Marketing Managers who will champion our customer needs, craft compelling narratives that are rooted in Unique Selling Propositions (USPs), and partner across teams to deliver world-class marketing campaigns that drive new user acquisition, expansion/upsell, and durable customer lifetime value.
This position will require a deep understanding of Sales-led growth, Product-led growth, laser-focus on experimentation and monetization via self-service sign-ups and conversion, customer behavior, digital technologies, product lifecycles, and the discipline to make decisions rooted in data, and most importantly: always putting the customer first.
Leadership & Vision:
Customer Storytelling & Market Insights:
Go-to-Market (GTM) Strategy:
Demand Generation & Sales-Led Growth:
Performance Marketing & Product-Led Growth:
Team Development & Collaboration:
Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role:
#LI-Hybrid
The annual Total Cash Compensation range for this position is $279,936 USD to $425,502 USD. This includes an annual variable compensation component consisting of a performance-based bonus, typically ranging from $83,980 to $127,650, based on target performance. This role will also be eligible for additional equity compensation.
Compensation ranges for the same role in other countries may differ based on local market conditions, compensation philosophy, and regulatory requirements.
*International Locations*
Compensation ranges for this role outside of the United States may differ and will be determined based on local market benchmarks, compensation practices, and applicable regulations.
Unlimited PTO
Health insurance
Travel insurance
Employee Assistance Program
Employee Resource Groups
Paid parental leave
Relief Fund
Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.
Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
Ready to be a part of this mission? Join us!
$279,936 USD — $425,502 USD