Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
Here, you own the way you work, but we move as one unbeatable team.
We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.
We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.
Ready to share our ambition and make an impact? Then, this role may be for you.
This is our Director of Product Marketing for Product-Led Growth opportunity for idea generators, planning geniuses, and natural-born analysts. As a Director of Product Marketing, you will play a pivotal role in ensuring we deliver on our strategy to position, price, and package, and ultimately convert and upsell new and existing Semrush users.
In this role, you will lead a team of Product Marketing Managers who will follow your example to ensure we champion our customer needs according to our ICPs, craft compelling narratives that are rooted in Unique Selling Propositions (USPs), and partner across teams to deliver world-class marketing campaigns that drive new user acquisition and expansion MRR, as well as overall customer lifetime value.
This position will require a deep understanding of sales-led go-to-market (GTM) strategy, laser focus on experimentation, pricing and packaging, product lifecycles, and the discipline to make data-driven decisions, and, most importantly, always putting the customer first.
Leadership & Vision:
Draft and align our vision of “what great looks like” for our core offering and create a coordinated GTM motion that includes sales, demand gen, and more to realize revenue goals
Serve as the connective tissue between product, marketing, sales, and customer success teams to ensure alignment on priorities and KPIs.
Provide a framework to plan the involvement of Marketing and Product Marketing in product releases specialized in Product-Led growth.
Go-to-Market (GTM) Strategy:
Align our GTM strategy for core product launches and marketing campaigns, integrating messaging across 10+ customer acquisition channels
Drive cross-functional efforts to ensure product experiences and messaging support commercial, adoption, engagement, and retention goals.
Collaborate with data science, finance, and analytics to define KPIs and continuously optimize performance
Design and implement pricing and product packaging strategy for virtually all DaaS offerings
Customer Storytelling & Market Insights:
Develop a robust customer storytelling strategy rooted in customer research, market trends, unique selling propositions (USPs), and behavioral insights
Lead qualitative and quantitative research initiatives, partnering with user experience research (UXR) and analytics teams to uncover customer pain points, decision-making processes, and emerging trends.
Competitive Intelligence and analysis that brings light to those human-to-human interactions that drive product adoption
Transform customer and market insights into value propositions, messaging, and campaigns that not only resonate but also deliver new monthly recurring revenue (NMRR) across multiple audience segments, as well as expansion MRR.
Demand Generation & Sales-Assisted Growth:
Partner with Demand Generation and Sales to craft a durable customer journey to identify customers who are most ripe to expand average checks and upgrade to our multiple core product offerings
Commit to and deliver on shared pipeline goals with Demand Generation for net-new and upsell opportunities
Team Development & Collaboration:
Build and mentor a diverse and high-performing product marketing team, fostering a culture of collaboration, innovation, and excellence.
Partner with executive leadership to identify priorities and provide feedback loops to influence product roadmaps, ensuring market needs and opportunities are central to decision-making.
Foster a culture of high quality of hiring, for product Marketing Managers, Strategic Content Developers, pricing and packing teams, sales enablement, among others
Move together. Raise the bar. Learn fast—grow faster. That’s the default. And here’s what else is needed to succeed in this role:
#LI-Hybrid
The annual Total Cash Compensation range for this position is $224,848 USD to $341,769 USD. This includes an annual variable compensation component consisting of a performance-based bonus, typically ranging from $56,212 to $85,442, based on target performance. This role will also be eligible for additional equity compensation.
Compensation ranges for the same role in other countries may differ based on local market conditions, compensation philosophy, and regulatory requirements.
*International Locations*
Compensation ranges for this role outside of the United States may differ and will be determined based on local market benchmarks, compensation practices, and applicable regulations.
Unlimited PTO
Health insurance
Travel insurance
Employee Assistance Program
Employee Resource Groups
Paid parental leave
Relief Fund
Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.
Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
Ready to be a part of this mission? Join us!
$224,848 USD — $341,769 USD