At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Content and Digital Strategist
A little bit about our team:
At Warner Music Australia, our Domestic Strategy team is the engine room for our local roster's growth and career longevity. We are a passionate group of specialists who live at the intersection of A&R, creative, and commercial, all working together to bring an artist's vision to life. This role is vital to our mission, positioning artists for breakthrough moments by using content as the primary tool for discovery and engagement. You’ll be working closely with our discovery, creative, and PR teams to ensure our artists are the most compelling voices in the digital landscape
Your role:
As our Content and Digital Strategist, you are the architect of how our artists live, breathe, and break out online. You’ll lead the development of bespoke Artist-Generated Content (AGC) plans and oversee nimble digital marketing campaigns that turn casual listeners into a dedicated fanbase. It’s a hands-on role that requires you to be deep in the trenches of local culture, interpreting trends uniquely for each artist brand to drive massive engagement. Whether you’re brainstorming a viral moment with an artist or analyzing ROI to pivot a strategy, you’ll be the bridge between creative intuition and data-driven success.
Here you’ll get to:
You will design and implement comprehensive content strategies that align AGC with each domestic artist’s unique creative identity.
You will build and execute nimble digital marketing campaigns to increase exposure and hit ambitious growth targets for our priority roster.
You will cultivate deep, trust-based relationships with artists and managers, integrating into their creative circles to advocate for winning strategies.
You will lead the AGC creation process, concepting original ideas and partnering with videographers and editors to bring them to life.
You will analyze campaign performance and ROI, reporting on best-in-class strategies and the latest cultural opportunities to the wider business.
You will collaborate with the internal Discovery team to support fan-centric UGC plans and optimize artist channel engagement.
You will partner with our Creative Producer to integrate social-first content elements into traditional music video shoots and photo days.
About you:
You have at least 2+ years of experience in music marketing, creative project management, or digital/social campaign management.
You have a deep understanding of current social media trends, short-form video, and the Australian music landscape.
You will be a strategic and creative thinker, known for your ability to build positive working relationships across diverse, fast-moving teams.
You enjoy the challenge of content concepting and editing, with a sharp eye for what performs well on social and DSP platforms.
You are passionate about music and have the drive to see local artists achieve global recognition
We’d love it if you also had:
Direct existing relationships with Australian artists and their management teams.
An innovation mindset with a strong interest in how emerging technologies are impacting fan discovery
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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