About the Role
The Editorial Performance Analyst will work across the newsroom to identify high performing content, provide editorial insights, track performance and make recommendations for improvement.
This role is fully onsite.
Key Responsibilities
- Support the Head of Editorial Performance Insights to deliver editorial insight and analysis to the newsroom
- Provide regular insights into our daily, weekly and long term performance, utilising Adobe Analytics, Google Data Studio and other appropriate tools
- Ensure timely generation and delivery of the regular reports to newsroom
- Take on long-term projects on various parts of performance, analysing the data to provide actionable insights to key stakeholders
- Respond to departmental requests for information around article performance
- Investigate top performing stories to determine reasons for success and how to replicate this
- Build dashboards and reports for relevant editorial and publishing desks where necessary
- Flag underperforming content, providing recommendations on why it is underperforming and what would rectify this
- Work with all Audience teams to provide data-based recommendations to ensure Telegraph audience is reached on the right platform
- Work closely with I&A team using their data to build an understanding of audience habits
- Monitor new initiatives around the newsroom, providing feedback on success and improvement areas
Essential Skills
- Demonstrable experience working with data to uncover insights and inform strategy
- Hands-on experience of web analytics tools, with preference for experience with Adobe Analytics
- Knowledge of Google Suite including Sheets, Docs and Slides (or the Microsoft Office equivalents)
- Strong communication skills and ability to present complex data simply and clearly
- Proactive and motivated with a data-driven mindset
- An interest in publishing and news/current affairs (desirable)
- Ability to work independently