About the Role

We are building a global consumer-facing product from the ground up, and we’re looking for a Lead Product Marketing Manager to define how this product goes to market and scales up.

In this role, you will own end-to-end go-to-market strategy, leading product and feature launches while driving user growth across both in-product and external channels. You’ll play a key role in expanding distribution across social platforms and building engaged user communities that fuel adoption and retention.

This is a highly cross-functional, hands-on role for someone who thrives in ambiguity, understands how products grow in today’s ecosystem, and can turn strong products into scalable growth engines.

Key Responsibilities:

• Own GTM & Launches: Lead end-to-end go-to-market strategy and execution for product features and market expansions.

• Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit).

• Build Communities: Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy.

• Partner Cross-Functionally: Align with Product, Operations, and Engineering teams to ensure successful launches and adoption.

• Leverage Data & Insights: Use performance metrics and experiments to optimize messaging, channels, and growth strategies.

• Scale GTM Operations: Develop playbooks, frameworks, and processes for repeatable, high-impact launches.

The Impact You’ll Make:

• Drive successful global launches that accelerate user acquisition and engagement.

• Build scalable growth channels beyond the core product, especially across social ecosystems.

• Establish strong user communities that fuel retention, virality, and continuous feedback loops.

• Shape how AppLovin brings new consumer products to market at global scale.

Who You Are:

• 5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms.

• Proven track record of leading product launches and driving user growth across digital channels.

• Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord).

• Strong storytelling skills—you can translate product features into compelling user-facing narratives.
  Data-driven and comfortable with experimentation, funnel metrics, and performance analysis.

• Experienced in cross-functional collaboration across product, engineering, marketing, and data teams.

• Strong project management skills with the ability to manage multiple launches simultaneously.

• Builder mindset—you create structure, processes, and systems in fast-moving environments.

Nice to Have:

• Experience in building a product from 0-1.

• Experience with launching consumer-based platform products.

• Background in community-led growth or creator ecosystems.

• Familiarity with growth loops, virality mechanics, and lifecycle marketing.

• Experience scaling products across international markets.

Why Join This Venture:

• Build and launch a global consumer product from zero to scale.

• Own GTM strategy with direct impact on growth and adoption.

• Operate at the intersection of product, growth, and community.

• Startup-level ownership backed by AppLovin’s scale, technology, and resources.

• Shape how modern products grow—not just within apps, but across platforms and communities.