About The Role

NovaaLab is scaling rapidly, and our growth is directly fueled by our creative output. We are
seeking a Senior Performance Video Editor & Ad Designer who lives and breathes
direct-response marketing.

Your mission is simple: conduct deep ad research, take raw assets, UGC, AI generations, and
product footage, and engineer them from scratch into high-converting Meta Ads. You are not
just a task executor; you are a creative scientist. We make psychologically engaging,
scroll-stopping ads that drive immediate revenue. You will work closely with our creative
strategists to research, create, analyze, iterate, and launch high volumes of winning creatives
based on hard data.

Core Responsibilities

1. Elite Ad Research & Creative Analysis

● The Motion Master: You are elite at using Motion or similar analytics tools to analyze
creative performance. You don't wait for media buyers to tell you what's working; you live
in the dashboards and pull your own insights.
● Metric Diagnosis: You possess an elite understanding of ad data. You know exactly
how to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, and
CPA, and you know exactly what visual levers to pull to fix them.
● Competitive Research: Conduct relentless, elite-level ad research. You know how to
mine the Facebook Ad Library, TikTok Creative Center, YouTube shorts, and competitor
funnels to spot emerging trends, winning angles, and pattern-interrupt styles before they
peak.

2. High-Volume Direct Response Ad Creation

● Ad Production: Create cohesive, high-converting static ads & video ads from the
ground up using raw footage, UGC, AI-generated assets, and product B-roll.
● Mastering the Hook: Design scroll-stopping visual and auditory hooks for the critical
first 3 seconds of every ad to maximize thumb-stop ratios.
● Pacing & Retention: Execute aggressive, fast-paced editing styles designed specifically
for social media feeds. You know exactly when a clip lingers too long and how to use
punch-ins, B-roll cutaways, and transitions to keep viewer retention high.

3. Visual Polish & Sound Design

● Dynamic Typography: Create bold, highly readable, native-looking text overlays and
captions that drive the narrative even when the sound is off.
● Audio Engineering: Apply high-impact sound design (whooshes, pops, risers) and mix
AI voiceovers (ElevenLabs) with background tracks to elevate the production value and
drive emotional engagement.

4. Rapid Iteration & Data-Driven Adjustments

● Versioning: Take baseline winning ads and rapidly produce variations (testing new
hooks, new CTAs, different voiceovers, or pacing changes) to combat ad fatigue and
scale spend.
● Surgical Fixes: Use your Motion data insights to execute immediate, surgical creative
solutions to fix drop-off points mid-funnel.

5. Asset Utilization

● Seamlessly utilize the modular templates, 3D anatomical animations, and asset libraries
built by our Systems Architects to maintain brand consistency while creating at maximum
speed.