At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
What We’re Looking For:
2U is searching for a Group Product Manager to own the organic discovery and content experience strategy for the edX.org Marketplace — one of the most critical and highest-impact roles on the edX product team.
For a marketplace at the scale of edX, organic search is a cornerstone of sustainable learner acquisition and growth. The ability to attract, engage, and convert learners through organic discovery — including the rapidly evolving landscape of AI-driven and LLM-powered search — is central to edX's competitive position and long-term marketplace health. This role owns the product vision and roadmap that makes that possible.
As GPM, you will define and execute the product vision for how tens of millions of learners discover edX, explore our catalog, and find programs that match their goals and careers. You will own the on-site experiences that drive organic sessions, leads, and top-of-funnel discovery — including partner and university landing pages, course and program pages, catalog taxonomy and navigation, and on-site search. You will also lead our product strategy for AI-era organic visibility, ensuring edX content is structured, surfaced, and cited across LLM-powered search platforms.
You will manage and mentor a Product Manager focused on technical SEO and site performance, while personally owning the content experience and discovery product roadmap as an individual contributor. You will work in close partnership with our organic strategy lead, content strategist, SEO team, and engineering teams to translate organic strategy into product reality.
This is a rare opportunity to own a high-visibility, outcome-critical product area at a company in active transformation — and to build something meaningful from the ground up.
Responsibilities Include, But Are Not Limited To:
Things That Should Be In Your Background:
Other Attributes That Will Help You In This Role:
While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:
The anticipated base salary range for this role is ($174,700-194,200), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected].
About 2U
2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
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