As a Senior Product Marketing Ops, you will spearhead the structuring and scaling of the company's Marketing data infrastructure. You will collaborate cross-functionally with Product, Engineering, Growth, and partner teams to build the systems that power marketing attribution, operational execution, and real-time performance visibility across all R2 partnerships.
What you’ll work on
- You will work closely with Product Managers, Engineers, Growth, and Marketing teams to build and scale the data infrastructure that powers Marketing.
- You will own the end-to-end marketing data layer, from ingestion to dashboards to operational execution.
- You will connect and maintain marketing data sources (Customer.io, Snowflake, partner files, APIs), ensuring data freshness, correctness, and reliability.
- You will build near-real-time attribution dashboards that connect campaigns to applications and originations.
- You will design and manage reporting systems in tools such as Looker, Tableau, Metabase, or similar BI platforms.
- You will enable real-time detection of underperformance and anomalies across partners and campaigns.
- You will manage manual operational workflows while we automate them, including:
- Generating and uploading CSV datasets
- Uploading offer campaigns into our Backoffice
- Extracting complex ad hoc reports
- Ensuring correct segmentation in Customer.io
- You will support marketing experimentation by analyzing performance across segments (amount, risk tier, geography, partner) and providing structured inputs for A/B tests, cadence adjustments, and campaign extensions.
- You will work with APIs and automation tools to improve the integration between Snowflake, Customer.io, and external partner systems.
- You will progressively eliminate manual bottlenecks and drive toward fully automated marketing operational workflows.
- You will be responsible for building a real-time observability dashboard showing how Marketing drives originations.