Here’s a summary of the role:
Are you a product marketer who gets genuinely excited about turning complex technology into stories that make buyers stop scrolling?
This is a role for someone who thrives at the intersection of product, sales, and market strategy. Someone who can own a GTM plan from positioning through launch, write a battle card that actually gets used, and still show up to a campaign brainstorm with sharp instincts on what'll land with a legal ops or compliance audience.
You'll be the connective tissue between Product, Sales, and Marketing. Translating roadmap updates into field-ready messaging, building the enablement tools that shorten deal cycles, and feeding competitive intelligence back into strategy. If you've spent time in B2B SaaS product marketing and you understand how enterprise buyers evaluate technology — especially AI-powered solutions — this will feel like the role you've been building toward.
You don't need to know entity management on day one. You need to know how to learn fast, tell a sharp story, and make the whole go-to-market machine run better because you're in it.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
Develop and Execute GTM Plans
- Create and manage the go-to-market strategy for Diligent Entities, from positioning and messaging through to launch execution and adoption programs.
- Work with Product and Commercial teams to define product direction, influence the roadmap, and translate product updates into clear, compelling messages for buyers and field teams.
Drive Campaign Activity and Event Content
- Partner closely with the Marketing team to develop integrated campaign content, including emails, landing pages, webinar programs, and event materials that support pipeline and product adoption goals.
- Contribute to demand generation plays and field marketing initiatives by providing the messaging frameworks, content assets, and audience insights that make campaigns land.
Gather and Share Competitive Insights
- Track market size, competitor actions, and industry trends across the entity management and legal ops landscape to guide strategy and identify opportunity.
- Produce battle cards and positioning materials that help Sales address competitive challenges and articulate Diligent’s differentiation with confidence.
Support Sales and Field Teams
- Partner with Sales to refine product positioning, identify upsell opportunities, and build practical enablement tools that shorten deal cycles and increase win rates.
- Lead training sessions and develop persona-specific collateral — pitch decks, objection handling guides, ROI frameworks — that help the team sell effectively.
Represent the Customer
- Advocate for end-users during product reviews, roadmap discussions, and UX conversations, ensuring the buyer and practitioner perspective shapes what we build.
- Organize and run user-committee meetings and customer feedback sessions with Product Management to capture direct market insight.
Bridge Between Teams
- Translate Sales needs into clear product requirements, and turn product updates into straightforward, buyer-relevant messages for Commercial teams.
- Serve as an internal subject matter expert on entity management use cases, buyer personas, and market trends — keeping cross-functional partners aligned and informed.
These are the essentials you’ll need to get an interview:
- 3+ years of B2B SaaS product marketing experience
- Strong understanding of SaaS-based solutions with a concentration on product marketing best practices, including positioning, launch planning, sales enablement, and competitive intelligence.
- Fluency with AI-powered products and workflows — you understand how to position AI capabilities to enterprise buyers, and you actively use AI tools to work smarter and move faster.
- Exceptional storytelling and positioning skills — you can distill complex, multi-stakeholder products into crisp, buyer-relevant language without losing accuracy or nuance.
- Positive, energetic, and genuinely curious — you bring a growth mindset to everything you do, seek out new ideas as readily as you execute on existing ones, and have the initiative and work ethic to drive work forward independently.
It would be great if you had these to, but we’ll support you if you don’t:
- Familiarity with entity management, legal ops, or corporate governance
- Experience working alongside or within a demand gen or campaign function
- Exposure to competitive intelligence frameworks
- Experience with pricing and packaging for SaaS products
- Comfort presenting to or enabling senior audiences
About Us
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.
Learn more at diligent.com or follow us on LinkedIn and Facebook
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.