The construction industry is facing a severe labor shortage. The industry is at an inflection point where they must reimagine talent and modernize their people strategy. Bridgit is the category leader for workforce planning and working with the largest and most sophisticated US general contractors. Although we have continued to gain traction since launching in 2019, there is significant opportunity ahead as we continue to innovate and broaden our offering. 

We are seeking a Product Marketing Manager to own the connective tissue between product, market, and go-to-market teams.  Translating what we build into business value our customers actually care about.  As the sole product marketer, and reporting to the VP of Marketing, you’ll work directly with our leadership team to develop strategic positioning that helps us win, defines how we bring our products to market, and establishes a voice that cuts through the noise. You’ll have real ownership over your function as you work to improve our win rates, adoption of new features, and the ability of GTM teams to articulate value in the field.

What you will do: 

• Play a major role in our product launch process by partnering with Product to tier releases, determine bundling opportunities, and define GTM strategy - from minor updates to major feature launches. 
• Enable GTM teams to ensure that the company moves and messages in lockstep when it comes to new features and value for our customers
• Build and evolve Bridgit's messaging architecture, ensuring positioning stays sharp, differentiated, and consistent across every customer-facing surface as the product and market evolve
• Be the competitive intelligence engine by developing battle cards, win/loss frameworks, and sales narratives that give revenue teams the language to win, updated as the landscape and market shifts
• Run real buyer research and maintain living ICP documentation that the whole team can use — synthesizing Gong calls, CRM data, and direct customer interviews into patterns that actually change how we sell
• Partner directly with Sales to stress-test messaging in the field and close the feedback loop between market reality and how we position — fast
• Develop enablement materials that help customer and prospect-facing teams articulate ROI against specific customer use cases, not just features — and build internal teams’ ability to consistently connect product capabilities to value