Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Senior Copywriter with extensive experience wanted to join our growing client in the tobacco industry.
The opportunity:
We are seeking a highly skilled and meticulously detail-oriented Copywriter to join our team, specializing in the unique and highly regulated landscape of tobacco brand communications. This role demands a strategic thinker with an exceptional command of language, an unwavering commitment to compliance, and the ability to craft compelling, compliant, and brand-consistent messaging within strict legal frameworks. The successful candidate will be instrumental in developing all written content for our portfolio of tobacco brands, ensuring every word adheres to industry regulations, internal guidelines, and brand voice.
What you’ll be doing:
Content Creation & Development:
- Develop clear, concise, and persuasive copy for a wide range of marketing and communication materials, including but not limited to: packaging, point-of-sale (POS) displays, trade communications, internal communications, digital assets (where permitted), and brand-specific collateral.
- Lead ideation sessions and workshops to develop innovative concepts for experiential marketing campaigns, events, and activations
- Craft messaging that effectively communicates brand attributes, product features (e.g., flavour profiles, formats), and brand heritage, while strictly adhering to all advertising and marketing restrictions.
- Adapt complex legal and regulatory requirements into consumer-friendly and compliant language.
Regulatory Compliance & Risk Mitigation:
- Maintain an expert-level understanding of all relevant local, national, and international regulations pertaining to tobacco advertising, marketing, and labeling (e.g., FDA, TPD, health warnings, age restrictions, promotional bans).
- Proactively identify potential compliance risks in copy and propose compliant alternatives.
- Collaborate closely with legal, regulatory, and compliance teams to ensure all copy is meticulously vetted and approved before dissemination.
- Stay abreast of evolving regulations and industry best practices to ensure ongoing compliance.
Brand Voice & Consistency:
- Develop and maintain a consistent brand voice and tone across all tobacco brand communications, ensuring alignment with overall brand strategy and guidelines.
- Work closely with client service and creative teams to translate marketing objectives into effective and compliant copy.
Proofreading & Quality Assurance:
- Rigorously proofread all copy for grammar, spelling, punctuation, accuracy, and adherence to brand style guides and regulatory requirements.
- Ensure all factual claims are substantiated and compliant.
What we want from you:
- Extensive experience as a Senior Copywriter, with a strong portfolio demonstrating exceptional writing skills.
- Experience driving creative processes from initial concept and ideation through to final delivery across multiple channels
- Prior experience working in an agency environment
- Excellent understanding of how to craft compelling narratives for physical spaces and face-to-face interactions
- Outstanding portfolio demonstrating exceptional conceptual thinking and storytelling for experiential campaigns
- Experience leading ideation sessions and developing creative concepts from scratch
- Experience with BTL (below the line) advertising and product marketing such as: packaging, point-of-sale (POS) displays, trade communications, internal communications, digital assets and brand-specific collateral.
- Ideally you will have prior experience working with highly regulated industries (e.g., tobacco, pharmaceuticals, alcohol) is highly preferred and a significant advantage.
- Exceptional command of the English language, with impeccable grammar, spelling, and punctuation.
- The ability to quickly understand and adapt to different brand voices, tones, and styles.
- Exceptional writing, editing, and proofreading skills with a meticulous eye for detail
- Strong ability to write clear, concise, and impactful copy under strict constraints.
- High level of attention to detail and a meticulous approach to compliance.
- Strong time-management skills and the ability to handle multiple projects and deadlines in a fast-paced setting.
- Strong research and analytical skills.
- Excellent communication and interpersonal skills, with the ability to articulate creative concepts and regulatory considerations effectively.
- Proficiency in Microsoft Office Suite and project management tools.
- Experience mentoring junior team members and providing creative direction
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
What we can offer you:
At VML Romania, we believe in empowering our people. Alongside the opportunity to work with one of the most exciting global brands in the FMCG industry (specifically tobacco), we prioritize your career development and help you grow your skills. We empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday
About VML Romania:
- What We Do: VML is a leading global marketing agency that creates connected brands. We deliver marketing solutions that are innovative, effective, and drive growth for our clients.
- How We Do It: We combine creativity, technology, data, and culture to build brands that truly connect with people. Our integrated approach ensures seamless experiences across all touchpoints.
- What Makes Us Different: We are a vibrant, collaborative team passionate about pushing boundaries and delivering impactful work. We empower our people, foster a culture of continuous learning, and celebrate diversity.
#LI-EMEA #MP-1
WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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