SEO Specialist

About Rosalte

Rosalte is a growing company focused on building scalable digital presence and high-performing brands across different industries.

We believe in data-driven decisions, continuous optimization, and long-term growth strategies. We are looking for an SEO Specialist to enhance our online visibility and drive organic growth across our platforms.

Job Summary

The SEO Specialist is responsible for developing and executing SEO strategies to improve organic search performance, increase website traffic, and enhance overall digital presence.

This role covers content SEO, technical SEO, e-commerce optimization, and off-page strategies, along with performance tracking and reporting.

Key Responsibilities

1. Content SEO

Develop and execute SEO content strategies to increase organic visibility

Conduct keyword research and competitor analysis

Identify high-intent keywords related to wholesale and bulk purchasing

Create and optimise landing pages, category pages, and blog content

Optimise existing content and identify content gaps

Collaborate with content team and review SEO content before publishing

2. Technical SEO

Optimise website structure and internal linking

Identify and fix technical SEO issues (crawl errors, indexing, duplicates)

Improve Core Web Vitals and page speed

Enhance mobile usability

Implement structured data (schema markup)

Manage XML sitemap, robots.txt, and canonical tags

Work closely with developers on technical improvements

3. E-commerce SEO

Optimise product and category pages for search intent

Improve product discoverability

Target long-tail keywords for higher conversions

Optimise site navigation and category structure

4. Off-Page SEO

Develop backlink strategies

Build high-quality backlinks

Identify partnerships for domain authority growt

5. Reporting & Analysis

Track keyword rankings and SEO performance

Monitor organic traffic and user behavior

Create reports and dashboards

Analyse SEO data to improve strategies

Skills Required

Analytical thinking

Attention to detail

Problem solving

Communication skills

Time management

Data-driven mindset