Principle Product Marketing Specialist | Bokun
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses.
Bókun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back-end operations and connect to a vast ecosystem of online travel websites, enabling them to grow their businesses. As a key player in travel technology, Bókun combines the agility of a startup with the stability of a publicly traded organisation.
Bókun is seeking a Principle Product Marketing Specialist to own our AI-powered content strategy and bottom-of-funnel content programme. Reporting directly to the Senior Product Marketing Manager, this role sits at the intersection of product marketing, content, and emerging AI search — responsible for positioning Bókun as a citable source in commercial AI prompts — building the library of high-intent onsite content (product-led blogs, FAQs, templates, integration content) that gets Bókun surfaced, recommended, and chosen at the moment buyers make decisions
This is not a traditional Product Marketing role. You will be the person who understands how LLMs surface information, how AI search tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews decide what to recommend — and who builds a content engine designed to win in that world.
What You'll Do:
AI & LLM Content Strategy
Content creation explicitly designed to be surfaced and cited by AI tools at the decision stage of the buyer journey
Build and maintain a structured library of authoritative content (feature explainers, comparison guides, how-tos, FAQs) engineered to rank in and be recommended by LLMs
Position Bókun as a citable source in commercial AI prompts by creating and owning high-intent onsite content — product-led blogs, FAQs, templates, and integration content designed to be surfaced when buyers are actively evaluating solutions
Monitor how Bókun is represented across AI search tools and identify gaps, inaccuracies, and opportunities to improve our presence
Stay ahead of how AI search behaviour is evolving and continuously adapt our content approach
Bottom-of-Funnel Content
Create and own a programme of bottom-of-funnel content designed to convert buyers at the moment of decision — how-to guides, feature walkthroughs, use case explainers, and platform comparison content
Build content that directly answers the specific questions buyers ask when evaluating Bókun against competitors — structured for both human readers and AI citation
Develop and maintain a content calendar focused on high-intent, decision-stage topics across the customer lifecycle
Video & Explainer Content
Script, brief, and project-manage short-form explainer and how-to videos that educate new and existing customers on Bókun features
Collaborate with design and production to deliver video content that works across the website, social, email, and in-product
GTM & Product Marketing
Support Go-to-Market strategy and execution for new features and launches, contributing AI-first content assets to each GTM
Conduct post-launch content analysis to identify gaps and optimise for both human and AI search performance
Maintain a pulse on the competitive landscape and ensure Bókun's content positioning reflects market realities
Cross-functional Collaboration
Work closely with product, engineering, sales, and the broader marketing team to ensure content is accurate, timely, and aligned with product direction
Bring an AI search and LLM perspective into cross-functional planning conversations
Job Location: Hybrid
This role is a hybrid position that requires 2 days per week in our London, UK office.
Requirements:
3-5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology
Genuinely curious about how AI search and LLMs work — you've thought about how tools like ChatGPT, Perplexity, and Gemini decide what to surface, and you want to build content that wins in that environment
Experienced in creating bottom-of-funnel content — how-tos, feature guides, comparison pages, decision-stage explainers — that drives real conversion
Comfortable scripting and briefing video content; bonus if you've managed short-form explainer video production end-to-end
Strong writer with the ability to produce clear, structured, benefit-led copy across formats — from long-form guides to concise feature explainers
Analytical and data-driven — you use performance data to understand what's working and iterate quickly
Familiar with AI content tools and comfortable using them to scale output without sacrificing quality (e.g. Perplexity, Notebook LM, ChatGPT, Jasper or equivalent)
Self-directed and comfortable managing multiple projects in a fast-moving environment
Highly collaborative — you know that great content requires close partnership with product, engineering, and sales
Nice To Have:
Experience with SEO and structured content for search (schema, FAQs, entity-based SEO)
Familiarity with how AI Overviews, featured snippets, and LLM training data intersect with content strategy
Experience in travel tech or marketplace platforms
Hands-on experience with tools like Mixpanel, GA4, or similar for content performance tracking
What We Offer
Our Cultural Pillars:
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].
If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!
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