Foundation is a remote B2B content marketing agency working with ambitious SaaS and Higher Ed brands that expect more than content production—they expect strategic thinking, analytical rigor, and measurable growth. We help organizations scale through SEO, content, and strategic distribution. The people who succeed here are independent thinkers who solve problems through analysis, build frameworks that create clarity, and deliver results without needing constant direction or validation.

Why This Role Exists

Foundation is growing, and most of our best client relationships start with great strategy work. Our strategists are the intellectual foundation of what we sell and how we deliver: they're the ones who translate business problems into content systems that actually move metrics. As we scale, we need more strategic capacity from people who can think independently, diagnose complex situations, and build frameworks that guide execution across teams.

Who This Role Is For

• People who are energized by solving complex problems through data and clear frameworks.
• Value both autonomy and structured collaboration. You’re comfortable leading your own work while integrating effectively within cross-functional teams.
• Enjoy communicating insights backed by evidence and logic, helping others understand the “why” behind each strategy.
• Thrive in environments that balance creative thinking with analytical precision.
• Prefer clarity, process, and repeatable systems over guesswork or improvisation.
• Take pride in refining strategies through iteration and measurement.

Who This Role Is Not For

• Need high levels of social interaction or collaborative ideation to do your best work
• Prefer relationship management and client servicing over analytical problem-solving
• Avoid diving into data or struggle to translate insights into structured recommendations
• Expect someone else to define the strategy while you execute pieces of it
• View content strategy as primarily creative brainstorming rather than systematic thinking

What You'll Be Responsible For

You own content strategy and strategic outcomes for assigned client accounts. This means you're accountable for diagnosing business challenges, designing content systems that address them, and ensuring those systems drive measurable growth. You build frameworks, identify patterns in performance data, and translate complexity into clarity for both clients and internal teams. You work independently but provide direction to others—your judgment shapes what gets built and how success is defined.

Core Responsibilities

• Develop and execute comprehensive, data-driven content strategies aligned with client objectives and performance goals.
• Analyze audience insights, funnel data, and geographic trends to uncover strategic opportunities.
• Lead collaborative planning sessions with SEO, Paid Media, and Production teams to ensure content programs operate as cohesive systems.
• Conduct recurring content audits, identifying growth gaps and recommending improvements.
• Build scalable frameworks and documentation to standardize strategy execution across accounts.
• Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
• Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
• Maintain alignment between content initiatives and larger digital marketing and business KPIs.

What Success Looks Like

• Your client accounts are hitting or exceeding content-related KPIs: traffic growth, qualified leads, conversion improvements
• Clients trust your strategic judgment and defer to your recommendations because they see the data and logic behind them
• Internal teams execute more confidently based on your strategic direction—fewer questions, less rework, clearer alignment
• You've identified and documented strategic patterns across accounts that others can apply: frameworks for content systems, diagnostic approaches, performance benchmarks
• Leadership sees you as someone who requires minimal oversight but delivers high-quality strategic work consistently

Required Experience:

• 5+ years in content strategy, editorial planning, or digital marketing.
• Proven success developing content programs that achieve measurable business outcomes.
• Advanced analytical and reporting skills (e.g., Google Analytics, Ahrefs, HubSpot).
• Experience managing content ecosystems and coordinating across teams (SEO, Paid Media, Creative).
• Exceptional written and verbal communication—able to translate complex insights into clear, persuasive narratives.
• Comfort presenting to clients and stakeholders, focusing on evidence and structured recommendations.
• Experience using AI tools for optimising daily tasks.

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: $90k – $99k CAD / year Range reflects the North America region. May vary for candidates in other regions based on cost-of-labor norms.
• Expected Total Comp (OTE): $100– $110 CAD / year
• Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

How to apply

1. Fill in the Culture Index survey: https://go.cultureindex.com/p/AqZDLVUjhZ72PMZeu
2. Apply through the application form