Go Maverick Group has a client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across a dynamic portfolio of industry-leading brands focused on premium, specialized batteries, chargers, and audio components for automotive, marine, and commercial markets, often targeting high-performance applications.
This role is ideal for a detail-oriented marketer who thrives in a fast-paced, multi-brand environment and enjoys managing multiple initiatives across digital channels, customer communications, and eCommerce platforms. The position plays a key role in supporting demand generation, brand consistency, and digital growth across our client’s diverse product and industry verticals.
The Content Marketing Strategist will take a hands-on approach in executing social media, website updates, email marketing, and eCommerce initiatives—working cross-functionally with Marketing, Sales, Product, and external partners to ensure cohesive, high-quality brand execution across all brands.
Key Responsibilities:
Digital & Website Management
- Assist in updating multiple brand websites, including product pages, landing pages, and content updates while ensuring SEO best practices.
- Coordinate website content updates with Product, Sales, and Engineering teams across all brands.
- Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts.
Social Media & Content Execution
- Execute social media posting schedules across B2B and DTC platforms.
- Coordinate website content updates with Product, Sales, and Engineering teams across all brands.
- Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts.
- Create and maintain a content calendar.
Email Marketing & Campaign Support
- Execute social media posting schedules and any other relevant platforms for multiple brands.
- Assist in managing trade shows.
- Develop and publish product, application, and company content aligned with each brand’s identity and guidelines.
- Support newsletters, product announcements, promotions, and customer communications.
- Maintain email lists, segment audiences, and ensure data hygiene.
eCommerce & Digital Sales Support
- Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination across multiple platforms.
- Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
- Help monitor eCommerce performance and customer behavior trends.
Marketing Operations & Coordination
- Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
- Coordinate with external vendors, agencies, and internal stakeholders as needed.
- Maintain marketing assets, templates, and documentation.
- Support trade shows, promotions, and special initiatives as assigned.