Role Overview
We are looking for an SEO Manager who owns organic growth end-to-end and can execute across both technical SEO and link acquisition.

This is a hands-on role — you will work directly in WordPress and custom-coded environments, implement changes yourself where possible, and drive measurable outcomes: traffic, backlinks, and conversions (signups, sales calls, revenue).
You should combine a developer mindset, a growth focus, and the ability to deliver consistent, predictable SEO output (especially backlinks).

Key Responsibilities

1. Organic Growth Ownership (Traffic → Signups → Revenue)

• Own and grow organic traffic as a key acquisition channel
• Optimize for business outcomes, not just traffic:
• Signups
• Paid subscriptions
• Conversion into sales calls
• Identify and execute SEO opportunities that directly impact pipeline

2. Technical SEO + Hands-On Implementation

• Work directly with:
• WordPress
• Custom-coded website (staging + production)
• Implement SEO changes independently where possible:
• On-page optimization (meta, headers, internal linking)
• Schema and structured data
• Indexation and crawlability fixes
• Run technical audits and resolve:
• Rendering issues (including JS SEO)
• Site structure and internal linking
• Core Web Vitals / performance
• Operate comfortably across testing and production environments

3. Backlink Acquisition (Core KPI: Consistent Output)

• Build and execute a scalable backlink strategy
• Deliver a predictable number of quality backlinks every month
• Execute outreach and partnerships directly
• Focus on links that improve rankings, not vanity placements
• Track and report backlink impact on rankings and traffic

4. Analytics & Execution

• Use tools like:
• Google Search Console, GA4
• Ahrefs / SEMrush
• Screaming Frog
• Monitor performance and continuously optimize
• Run SEO experiments and iterate based on results