Role Overview
We are looking for an SEO Manager who owns organic growth end-to-end and can execute across both technical SEO and link acquisition.
This is a hands-on role — you will work directly in WordPress and custom-coded environments, implement changes yourself where possible, and drive measurable outcomes: traffic, backlinks, and conversions (signups, sales calls, revenue).
You should combine a developer mindset, a growth focus, and the ability to deliver consistent, predictable SEO output (especially backlinks).
Key Responsibilities
1. Organic Growth Ownership (Traffic → Signups → Revenue)
- Own and grow organic traffic as a key acquisition channel
- Optimize for business outcomes, not just traffic:
- Signups
- Paid subscriptions
- Conversion into sales calls
- Identify and execute SEO opportunities that directly impact pipeline
2. Technical SEO + Hands-On Implementation
- Work directly with:
- WordPress
- Custom-coded website (staging + production)
- Implement SEO changes independently where possible:
- On-page optimization (meta, headers, internal linking)
- Schema and structured data
- Indexation and crawlability fixes
- Run technical audits and resolve:
- Rendering issues (including JS SEO)
- Site structure and internal linking
- Core Web Vitals / performance
- Operate comfortably across testing and production environments
3. Backlink Acquisition (Core KPI: Consistent Output)
- Build and execute a scalable backlink strategy
- Deliver a predictable number of quality backlinks every month
- Execute outreach and partnerships directly
- Focus on links that improve rankings, not vanity placements
- Track and report backlink impact on rankings and traffic
4. Analytics & Execution
- Use tools like:
- Google Search Console, GA4
- Ahrefs / SEMrush
- Screaming Frog
- Monitor performance and continuously optimize
- Run SEO experiments and iterate based on results