Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: The Global Copywriter at Huda Beauty is responsible for the creation and implementation of compelling content to inspire customers, drive business growth, and increase customer engagement while mastering the brand’s tone of voice. The Global Copywriter will work closely with various teams within the business, including but not limited to: Global Marketing, Brand, Product Development, VM and Creative to ensure all copy is consistent across brand and product launches.

Please note that this is a Freelance contract position.

Essential Duties and Responsibilities:

• Own and evolve the brand’s tone of voice across all channels, i.e.- campaign, product, social, editorial, and experiential — ensuring consistency and long-term brand equity.
• Write social-first copy for all launches and brand campaigns, ensuring messaging is platform-native, timely, and culturally fluent.
• Write compelling, insight-driven copy for integrated campaigns across paid, owned, and earned platforms.
• Ensure messaging consistentcy across the full organization.
• Lead long-form editorial storytelling, owning ongoing monthly content (e.g. newsletters, founder letters, Substack-style editorial) that builds narrative beyond launches.
• Stay closely connected to beauty, social, cultural, and SEO trends, with a strong pulse on emerging platforms, conversations, and formats.
• Explore and help implement AI-assisted copy tools to scale efficiency without compromising quality