Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
This role is responsible for executing across newsletters, newsroom and corporate social—ensuring we show up consistently, on time and at a high standard across every channel. Partnering closely with internal brand and marketing teams, this person will turn business updates into clear, compelling storytelling that resonates globally. The ideal candidate brings a digital-first mindset, sharp editorial instincts and a strong sense of what performs—using insights to continuously refine and elevate how we show up across channels. The successful candidate will bring a digital-first mindset, strong editorial instincts and a data-driven approach to content performance, ensuring all channels are optimized, on-brand and delivered with speed and precision.
Responsibilities:
- Planning, development and execution of Authentic’s global newsletter program, including editorial planning, content sourcing, writing, production, distribution and performance tracking
- Source content from internal teams (Brand, Business Development, Marketing, People & Culture) and translate into cohesive, audience-ready storytelling
- Manage weekly updates to stats and content, ensuring accuracy and consistency across all channels
- Package newsletter content for adaptation across international markets (Chinese, Korean, Japanese, Portuguese) in partnership with regional teams
- Oversee the publishing and maintenance of Authentic’s newsroom, including press releases and SEO-driven blog content
- Manage and evolve templates and content frameworks to ensure consistency and scalability across newsletters, newsroom and social
- Draft calendars and content for corporate social media channels (LinkedIn and Instagram), including content creation, publishing, real-time responsiveness and performance tracking
- Maintain editorial calendars and ensure timely execution across weekly and monthly deliverables
- Track and analyze performance metrics (open rates, engagement, growth) and apply insights to continuously optimize content
Qualifications:
- 5–8 years of experience in content, communications, digital marketing or a related field
- Strong editorial and writing skills with a modern, digital-first voice
- Hands-on experience managing email/newsletter platforms (e.g., Mailchimp or similar)
- Experience with CMS platforms (e.g., Squarespace) and newsroom or blog publishing
- Familiarity with SEO best practices and content optimization
- Experience managing social media platforms and analytics (LinkedIn, Instagram)
- Data-driven mindset with the ability to interpret performance metrics and optimize accordingly
- Highly organized, detail-oriented and able to manage multiple deadlines independently
- Comfortable working cross-functionally with multiple stakeholders in a fast-paced environment
Primary Location Salary Range:
$100,000 - $110,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy