SEO & Website Manager

Role Overview

We are looking for an SEO & Website Manager to manage the performance, governance, and evolution of our website as a primary growth and demand engine. This role sits at the intersection of content, SEO, user experience, and analytics—ensuring our site is discoverable, high-performing, and continuously optimized for both human users and AI-driven search.

You will act as the central point of accountability for the website, managing day-to-day updates while leading ongoing optimization initiatives that improve engagement, and conversion.  This role blends strategic thinking with hands-on execution in a high-trust, expert-led environment.

This role requires a minimum of 2 days in the Boston, MA office

$88,000 - $110,000 + bonus

Key Responsibilities

1. SEO & Discoverability

• Develop and execute a comprehensive SEO strategy aligned with business and growth objectives across technical, on-page, and content optimization
• Coordinate keyword research and content optimization across product, persona, and industry pages

• Optimize content and site structure for emerging AI‑driven discovery (e.g., entity‑based search, generative results, and expert attribution)
• Optimize for authority, trust, and expert credibility—not just volume

• Monitor keyword rankings, organic traffic trends, and search performance opportunities
• Collaborate with the content marketing team to ensure all content is optimized for search
• Conduct site audits, identify and resolve technical SEO issues related to crawlability, indexing, site speed, structured data, and internal linking

 

1. Conversion & User Experience Optimization

• Optimize landing pages, forms, and CTAs to improve conversion rates
• Design and run A/B tests, iterating based on performance data
• Analyze and improve user journeys to reduce friction and increase engagement

 

1. Web Projects & Continuous Improvement

• Draft, optimize, and structure website pages in collaboration with content and subject‑matter experts.

• Lead site enhancements such as:
• Optimizing for AI search and discoverability
• Improving navigation
• Implementing and managing content ungating strategies
• Adding and maintaining dynamic content experiences
• Manage multiple website initiatives simultaneously, owning execution from concept through launch

 

1. Analytics & Reporting

• Own web analytics, including GA4, dashboards, and core KPIs
• Translate performance data into clear, actionable insights and recommendations
• Regularly report website performance and optimization opportunities to stakeholders

 

1. Content Management & Governance

• Design and maintain scalable content and information architecture across products, personas, industries, and capabilities

• Publish, update, and retire website content to ensure accuracy, relevance, and consistency
• Maintain clear content governance standards, including ownership, review cycles, and lifecycle management
• Ensure site content aligns with brand, messaging, and compliance requirements
• Ensure website content and structure support SEO best practices

 

1. Cross-Functional Coordination

• Serve as the central point of contact for all website marketing-related requests
• Prioritize and manage requests from marketing, product, events, and content teams
• Align stakeholders on timelines, tradeoffs, and impact

 

Qualifications & Experience

• 5+ years of experience managing SEO strategy & websites with a strong focus on demand gen optimization
• Hands-on experience with GA4, SEO tools (e.g., Google Search Console, Ahrefs, SEMrush), and CMS platforms
• Strong understanding of modern SEO, including AI-driven search and content discovery
• Proven ability to optimize conversion funnels and user experience
• Comfortable balancing strategic planning with hands-on execution
• Strong communication skills and experience working cross-functionally

• Comfortable presenting insights and recommendations to senior stakeholders

 

 

What Success Looks Like

• Increased organic visibility and high-intent traffic
• Improved conversion rates and user engagement across key pages
• Clear, actionable reporting that informs business decisions
• A well-governed, high-performing website that scales with the business

• The website’s primary role is to drive qualified engagement with IANS research, advisory, and events—converting senior security leaders, not casual traffic

• Clear alignment between website structure, product strategy, and how CISOs evaluate IANS.