Get to know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Note: Please include an English version of your resume with your application
Get to know the role
What you’ll do
Partner with Product, PR, Social Media, Retail, Events and various Digital Marketing teams to execute integrated marketing campaigns that support Marketing initiatives in LATAM.
Review marketing materials and creative assets, including materials created both in-house and by agency creative partners, while leading internal and external partner feedback loops and approvals.
Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders.
Prepare marketing campaign performance reports, tracking against business and marketing key performance indicators (KPIs) and recommending necessary adjustments for future success.
Build and manage relationships with Product Marketing Managers, Leadership, Integrated Marketing Teams and External Stakeholders which include International Partners.
Stay current on industry trends and consumer research, using this knowledge to inform marketing strategy and tactics.
What you’ll bring
Five (5) to seven (7) years of relevant professional experience, including at least four (4) years in a product or brand marketing manager or similar agency role.
Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
Languages: Excellent verbal and communication skills in both English and Latin American Spanish, at near-native level.
Experience executing marketing programs in Latin America, specifically in Mexico and Brazil.
Experience managing development of 360 marketing programs utilizing a paid-earned-owned framework.
Experience leading cross-functional marketing teams to execute marketing campaigns, particularly social media and digital marketing teams.
Experience working with agencies and external partners to execute marketing initiatives.
Understanding of Paid Media platforms and best practices.
Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
Clear thinker and communicator with excellent written and oral communication.
Excellent verbal and written communication skills in both English and Latin American Spanish, at near-native level. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
Organized and process-oriented with proven ability to manage multiple projects at once.
While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
Experience working with global brands, marketing consumer products, entertainment franchises or consumer events is preferred.
How you’ll be successful
What to expect
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at [email protected].
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