Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.
How We Work With AI
At Babylist, AI is part of how every team works - not something we are experimenting with, but something we have built into our day-to-day. We use it to move faster, make better decisions, and spend more of our energy on the work that matters most. We are looking for people who are already working this way, or who are genuinely excited to.
What the Role Is
As an Associate Branded Content Editor, you’ll own the execution of high-volume branded content across Babylist’s platforms. That includes writing, editing and producing work that is accurate, on-brand and delivered on deadline. This role sits at the center of our branded content work, where both speed and quality matter. You’ll also help improve how we work by using AI to support workflows, organization and efficiency.
Your day-to-day includes creating short-form branded content across formats like feed and newsletter copy, as well as supporting production across articles, email and onsite placements. You’ll help manage workflows and keep projects organized using tools like Asana and content trackers, ensuring deadlines and deliverables stay on track. You’ll work closely with editors, producers, AMs and sales to keep deliverables moving, manage multiple assignments and adapt quickly to feedback.
This is not a purely creative writing role. If you prefer long-form storytelling, slower editorial cycles or working without structure and constraints, this will be a tough fit. The work is fast, detail-heavy and structured. You’ll need to be comfortable producing a high volume of content and working within defined formats while maintaining quality.
Who You Are
How You Will Make An Impact
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$86,320 to $103,542
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Why You Will Love Working At Babylist
Our Culture
Growth & Development
Compensation & Benefits
Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.
Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.
You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.
Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.
Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.
SMS Consent
You may opt in to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.
$86,320 — $103,542