At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with innovative technology and finding creative ways to stand above the noise. It means collaborating with global teams and amazing customer brands at the forefront of digital transformation.

In this role, you will support the execution of digital marketing campaigns, content initiatives, and social media programs that help amplify Appian’s brand and product messaging across global channels.

The Social Media & Content Marketing Intern will serve as a member of the Office of the CMO during Summer 2026, supporting the Global Organic Social Media Manager and the Communications team in executing strategic marketing initiatives and digital campaigns. This internship provides an opportunity to gain real-world experience in content creation, campaign execution, digital marketing strategy, and analytics while working in a collaborative and fast-paced environment.

 

This internship is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Interns in this program are expected to be in the office 5 days a week to fully experience our culture, learn directly from peers and mentors, and contribute to projects in a collaborative environment. Being in the office provides more opportunities to connect, learn, and celebrate with the exceptional people across Appian.

 

Applicants considered for Summer 2026 - Undergraduate Only 

 

In this role at Appian, you will:

Content Creation & Digital Storytelling

• Write and produce marketing content for social media, blogs, and digital campaigns

• Support the creation of short-form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube

• Help transform customer stories, product insights, and event highlights into engaging marketing content

 

Social Media Management

• Monitor Appian’s social media channels and assist with community engagement

• Identify opportunities to amplify customer, partner, and employee content

• Research industry trends, hashtags, and conversations to inform social media strategy

 

Campaign Support

• Support the execution of global digital marketing campaigns across social media and content channels

• Assist with promotional content for Appian events, product announcements, and marketing initiatives

• Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness

• Ensure content aligns with Appian’s brand messaging and campaign goals

 

Content Optimization

• Audit and update existing content to ensure alignment with the latest messaging and positioning

• Support updates to nurture streams, campaign landing pages, and digital assets

 

Marketing Analytics & Insights

• Track marketing metrics including impressions, engagement, video views, and audience growth

• Collect and synthesize marketing data to produce reports and insights for marketing stakeholders

• Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement

• Support analysis that informs future content and campaign strategy

 

Marketing Coordination & Operations

• Document meeting action items and assist with project follow-ups across marketing teams

• Help coordinate timelines, assets, and approvals for social media content and marketing campaigns

• Support collaboration between Communications, Digital Marketing, and Product Marketing teams

 

Strategic Projects

• Support special projects across the Content Marketing and Digital Marketing teams

• Contribute ideas and insights to improve Appian’s digital storytelling and social media presence

• Present your work and key learnings to the Marketing department at the conclusion of your internship

 

Basic Qualifications

• Must be pursuing a Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field

• High academic performance (GPA)

• Strong interest in social media, digital marketing, technology, AI, or enterprise software

• Strong writing, editing, and storytelling skills

• Ability to translate complex topics into engaging and accessible content

• Strong organizational skills and ability to manage multiple projects

• Previous experience in communications or content creation preferred

 

Preferred Skills

• Familiarity with social media platforms such as LinkedIn, Instagram, and YouTube

• Experience with tools such as Canva, CapCut, Adobe Creative Suite, or video editing software

• Basic knowledge of marketing analytics tools or social media reporting

• Curiosity about AI, automation, and digital transformation