Bustle Digital Group (BDG) is seeking a talented Content Strategist / Branded Content Editor with experience in beauty, wellness, health, pharma, and/or personal care to join our team on a maternity leave cover. In this role, you’ll collaborate closely with creatives and strategists to develop and execute world-class branded campaigns that resonate with BDG’s audience. This is a unique opportunity to partner with a range of leading advertisers while both ideating and pitching culturally relevant concepts and bringing them to life across written and social content within BDG’s portfolio of sites.

 

About The Role:
The Content Strategist / Branded Content Editor will own branded content campaigns from pitch through execution. Together with marketers, designers, project managers, and more, you’ll connect each of BDG’s brands with advertiser objectives, ensuring all article, social, and newsletter content remains on-strategy, on-brand, and always premium in quality — particularly within the beauty, wellness, health, pharma, and personal care spaces.

You will have a firm grasp on each BDG brand’s editorial voice and be able to collaborate with key players to brainstorm creative concepts and turn them into a reality. For you, no task is too big or too small, whether you’re drawing inspiration from what’s currently trending for a client pitch, assigning and editing articles to align with a promotional campaign, or working with mega-influencers to creatively direct branded Instagram Reels and TikToks.