What You’ll Do

Sol de Janeiro is looking for a magnetic  Global Director of Social Media, Content & Community to turn our fans into loyalists, our rituals into culture, and our content into a movement. Responsible for global storytelling, brand voice and digital engagement, you’ll ensure Sol de Janeiro is positioned as a leader in the beauty and lifestyle space.  

 The ideal candidate is a creative leader with a deep understanding of social-first content, digital trends, and evolving consumer behavior. You’re always pushing creative boundaries to lead conversations, not follow them. This role requires a forward-thinking, strategic, and hands-on leader who can seamlessly bridge brand building, content creation, and performance-driven social strategy. You will oversee content creation, social media strategy, editorial planning, and community engagement, ensuring SDJ remains innovative, engaging, and deeply connected to its audience. 

 

What You’ll Be Working On

 

Strategy & Leadership 

• Develop and implement a cohesive global social media strategy that drives engagement, growth, and cultural heat, aligning with overall brand and business objectives. 

• Own the social identity, ensuring a distinct, platform-native, consistent brand presence across all platforms (Instagram, TikTok, YouTube, Pinterest, and emerging spaces), ensuring our content is best-in-class, thumb-stopping, and inherently social. 

• Ensure the brand builds culturally heat, actively identifies opportunities for conversation and builds brand love through social-first storytelling 

• Champion and evolve how we showcase new and existing products, always pushing the envelope with a focus on fresh ways to engage and educate our audiences  

• Collaborate with cross-functional teams (Global Consumer Engagement, PR/Influence, Commercial, CX, Product, ESG) to ensure social media and content strategies are integrated into broader marketing efforts  

• Identify opportunities to bridge digital and on the ground efforts as content and community building moments  

• Own and manage the social content creation, community and platform budgets 

 

Content Creation & Campaign Management 

• Oversee the development, production, and execution of compelling and innovative social-first content that resonates with diverse global audiences across various platforms (Instagram, TikTok, YouTube Shorts, Pinterest, Facebook, etc) 

• Own content calendars, formats, and storytelling frameworks, ensuring timely and engaging posts that drive engagement, brand awareness and conversions- aligning with broader marketing initiatives while allowing for real-time agility. 

• Collaborate closely with cross-functional teams to develop holistic, integrated campaigns that resonate across touchpoint 

• Lead creative direction for various content shoots (including on-location that highlight the brand’s Brazilian DNA), social-first storytelling, and video production in collaboration with the content team in partnership with the in-house creative team  

• Ensure seamless integration of visual assets across organic and paid social, brand campaigns, and UGC content. 

• Manage real-time, reactive content strategies, keeping the brand at the forefront of key cultural conversations. 

• Collaborate with cross-functional team leads to develop and execute high-impact campaign content that leverages emerging social media trends, technologies, and platforms. 

 

Community & Engagement 

• Oversee community strategy, ensuring deep engagement and two-way conversations with our audience. 

• Collaborate with Lifecycle and Consumer Engagement to turn fans into loyalists 

• Work with community manager to refine brand voice, engagement tactics, and social best practices. 

• Develop playbooks for commentary, tone, and engagement, ensuring a unified presence across platforms. 

• Act as a guardian of our brand reputation—managing crisis response, sentiment tracking, and ensuring positive social perception. 

 

Global Ownership 

• Coordinate with regional teams to ensure global strategies are adapted effectively for local markets while maintaining brand consistency via guidelines and toolkit development. 

• Ensure visibility and alignment of social media efforts with local marketing campaigns, events, and product launches. 

 

Data-Driven Insights & Performance 

• Establish and track KPIs for engagement, growth, and impact, leveraging analytics to continuously optimize strategy. 

• Implement a test-and-learn approach, A/B testing formats, copy, and creative approaches to maximize performance. 

• Stay ahead of platform updates, algorithms, and emerging features, ensuring we are always adopting best-in-class practices. 

 

Leadership & Team Management 

• Build, mentor, and manage a high-performing social team  

• Foster a culture of creativity, experimentation, and excellence, ensuring the team is set up for success. 

• Partner closely with cross-functional leads to ensure a cohesive approach to content, social, and experiential storytelling. 

Must Haves 

• 8+ years of experience in social media for a high-growth consumer brand (lifestyle, fashion, CPG or other industries known for strong brand storytelling).  

• A creative visionary, able to develop compelling narratives, ideate campaigns, and give strong creative direction that drives engagement, brand love, and press attention. 

• Proficiency in key social and creative tools, including but not limited to content scheduling, and creative software (e.g., Adobe Creative Suite, CapCut, Canva, video editing tools). 

• Deep expertise in Instagram, TikTok, YouTube, Pinterest, and emerging platforms—knowing how to craft platform-native content that performs. 

• Proven success in scaling social audiences and creating engagement-driving content that earns press and cultural impact. 

• Experience leading social teams, driving high-quality social storytelling. 

• A digital native with a cultural pulse. You live and breathe socially and instinctively know what works. 

• Strong analytical mindset, with experience leveraging data and insights to optimize content performance. 

• Experience with UGC, influencer amplification, and community engagement best practices. 

• Comfortable working cross-functionally in a fast-paced, evolving environment. 

• Ability to roll up your sleeves. This is a player-coach role that requires creative and strategic execution. 

• This role follows a hybrid schedule, requiring three in-office days per week at our NYC location.