PatientPoint is seeking a strategic, creative and execution-oriented Content Marketing Manager to support enterprise content needs, with a primary focus on our healthcare provider business. This role will play a critical part in bringing our content strategy to life—developing high-impact, insight-driven content that supports integrated marketing campaigns, engages target audiences and drives measurable business outcomes. 

Reporting to the Director, Content Strategy & Activation, this individual will operate at the intersection of strategy and execution—translating campaign objectives and market insights into compelling content across the buyer journey. The ideal candidate understands how to craft content that resonates with healthcare providers, is fluent in modern content development (including AI-enabled workflows) and brings fresh, innovative thinking to how stories are told and delivered. 

What You’ll Do:

• Develop and execute content that supports integrated marketing campaigns, with a focus on engaging healthcare provider audiences and driving demand 

• Translate campaign strategies into cohesive content plans aligned to buyer personas and stages of the buyer journey 

• Create a wide range of content, including thought leadership, blog posts, articles, case studies, sales enablement materials, email, web copy and more 

• Partner closely with segment marketing, product and sales teams to ensure content aligns with business priorities and supports pipeline growth 

• Collaborate with the broader Content Marketing Center of Excellence to scale content production and maintain consistency across the enterprise 

• Contribute to the development and evolution of buyer personas, messaging frameworks and journey-based content strategies 

• Stay closely attuned to healthcare, digital health and marketing industry trends to identify timely opportunities for relevant, POV-driven content 

• Rapidly develop content that responds to market moments, industry shifts and emerging conversations—positioning PatientPoint as a credible, differentiated voice 

• Leverage AI tools to enhance content creation efficiency, ideation, optimization and scalability while maintaining high quality standards 

• Think creatively about how content is packaged and delivered—bringing forward new formats, storytelling approaches and ways to visualize information 

• Partner with design and digital teams to bring content to life across formats and channels 

• Support content atomization efforts by repurposing larger assets into derivative content across channels 

• Ensure content is optimized for performance, incorporating SEO and digital best practices where appropriate 

• Track and analyze content performance, using insights to refine content strategies and improve engagement and conversion 

What We Need:

• 5–8 years of experience in content marketing, copywriting or editorial roles, preferably within healthcare, digital health or B2B environments 

• Proven ability to develop content aligned to buyer personas and stages of the buyer journey 

• Excellent writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives 

• Demonstrated ability to develop POV-driven, thought leadership content that aligns with market trends and business priorities 

• Experience using AI tools to support content creation, ideation and optimization 

• Bachelor’s degree in Marketing, Communications, Journalism or related field 

What You’ll Need to Succeed:

• Creative thinker with the ability to bring fresh ideas for content formats, storytelling and visualization 

• Strong understanding of how content supports broader campaign strategy and demand generation efforts 

• Strong understanding of digital content best practices, including SEO and content performance optimization 

• Ability to quickly learn new industries, audiences and subject matter, particularly within the healthcare ecosystem 

• Highly collaborative, with experience working cross-functionally across marketing, sales, product and design teams 

• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment 

• Adaptable and agile, with a willingness to evolve content approaches based on business needs and market dynamics