AI-Native | Systems Thinker | Category Builder

Badge is the infrastructure layer for Apple Wallet and Google Wallet, giving enterprise brands a single way to build dynamic, real-time wallet experiences across identity, access, loyalty, and commerce. We’re hiring a VP of Product Marketing to define the category and build the system that makes Badge the obvious choice. This is a builder role. You’ll work directly with our CEO, Head of Product, and VP of Growth Marketing to shape how the market understands wallet infrastructure and why Badge wins. This role sits at the center of product, revenue, and narrative. The PMM-Product partnership here is as consequential as the PMM-Marketing partnership. You won’t just translate product. You’ll help shape how it is understood, packaged, and brought to market.

Growth owns demand generation, including campaigns, pipeline creation, and marketing operations. You own the strategic layer that makes those efforts effective:

This is not a service function. It is a seat-at-the-table role with direct influence on product direction, revenue outcomes, and how Badge is understood in the market