GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
As the Lead Product Marketing Manager, AI at GitLab, you'll shape how we bring our AI story to market across the software development lifecycle. You'll lead the narrative for GitLab Duo Agent Platform and related AI capabilities, helping customers understand how GitLab supports software teams and their AI agents in one platform. This role sits at the intersection of product, market insight, and revenue strategy, with a strong focus on positioning, messaging, launches, and monetization for AI offerings.
You'll work with significant autonomy while partnering closely with Product Management, Engineering, Sales, Customer Success, and Marketing. Your work will help define how GitLab addresses customer challenges like fragmented AI tooling, disconnected workflows, and the gap between faster coding and faster software delivery. In your first year, you'll help refine our AI value proposition, strengthen how we speak to platform engineering and technology leaders, and turn market insight into repeatable go-to-market motions that support adoption and growth.
Some examples of our projects:
The Core Platform Product Marketing team leads how we position and grow GitLab's intelligent orchestration capabilities and Duo Agent Platform. You'll join a highly collaborative group of experienced product marketers who share context, support each other's launches, and turn customer and market insights into clearer storytelling around the AI modernization journey. As a Lead Product Marketing Manager, AI, you'll operate as a senior contributor within this team, partnering with other Product Marketing Managers, driving monetization strategy for usage-based AI offerings, and helping to shape how we bring agentic workflows and team-agent collaboration to market.
You'll work with peers who focus on different parts of the platform (DevOps, Security) to share best practices, coordinate priorities around the three modernization journeys (DevOps, Security, AI), and learn from each other's launches. As a team, we're focused on improving how we support sales and customer-facing teams, measure the impact of AI investments, demonstrate ROI through usage metrics and cost savings, and continuously refine how we collaborate to position GitLab as the intelligent orchestration platform where teams stay in flow with their AI agents and ship software faster.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
$139,200 — $196,000 USD