Location: San Francisco or New York

Role Overview

We are looking for a Director of Product Marketing to lead the commerce narrative, market positioning, and GTM strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning.

This leader will be the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. The role defines what we build for whom, why it matters, and how it should be understood in the market — not downstream sales enablement execution.

In addition to commerce use cases, this role will own product marketing for app user acquisition, re-engagement, and retargeting, positioning these as foundational inputs to commerce and lifecycle outcomes, not standalone performance features.

 

What You Will Own

Outside-In Market & Customer Insight (Foundational)

• Act as the voice of the customer for DSP-led commerce and app growth products.
• Build deep understanding of:
• Buyer motivations, constraints, and decision criteria
• How commerce, performance, and RMN budgets are actually allocated
• What customers say they want vs what they actually buy
• Use customer insight to:
• Define ICPs and buying personas
• Prioritize use cases
• Pressure-test internal assumptions
• Be the internal arbiter of market reality when opinions diverge.

 

Commerce Strategy & Narrative (Primary Ownership)

• Define what “Commerce in the DSP” means — outcomes, ICPs, use cases, and differentiation vs RMNs, retail media platforms, and performance DSPs.
• Build and own the end-to-end commerce narrative:
• Problem framing rooted in customer pain
• Clear value proposition tied to measurable outcomes
• Why DSP-native commerce vs alternatives
• Ensure positioning reflects how customers talk and buy, not internal architecture.

 

App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar)

• Own the product marketing strategy and narrative for:
• App user acquisition
• User re-engagement
• Retargeting and lifecycle marketing
• Position these capabilities as inputs into commerce outcomes (conversion, repeat purchase, LTV), not isolated performance tactics.
• Define ICPs, buying triggers, and success metrics for growth and performance marketers.
• Ensure consistent storytelling across full-funnel and lifecycle motions.

 

Ecosystem Depth

• Run product marketing for 3P DSPs 
• Also own product marketing tracks with marquee measurement and attribution tracks \

 

Product GTM & Launch Strategy

• Own PR/FAQ, positioning docs, launch narratives, and GTM frameworks for commerce and app growth products.
• Ability to execute both PLG and SLG motions
• Partner closely with Product to run a working-backwards motion:
• Validate ICP and buyer before build
• Define success metrics customers care about
• Influence roadmap prioritization using market insight
• Drive event-led and moment-led launches with clear strategic intent.

  Cross-Functional & Team Leadership

• Act as the PMM leader for the DSP commerce and app growth domain, working across product, marketing, business
• Build and mentor PMMs focused on outcome-driven, market-first product marketing.
• Be a thought partner to senior leadership on where commerce and app growth belong in the DSP strategy — and where they do not.

 

What Success Looks Like:

• DSP commerce is understood internally and externally as a category, not a feature set.
• App acquisition, re-engagement, and retargeting are positioned as part of a unified commerce and lifecycle story.
• Product decisions increasingly reflect outside-in customer insight.
• Launches are credible, outcome-led, and strategically timed.
• PMM is viewed as an upstream strategic function, shaping product and GTM direction.