At Sony Music, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools - all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music is part of the global Sony family. 

As Sony Music’s global live events division, MASTERWORKS LIVE! is redefining non-traditional entertainment, ranking as one of the fastest-growing businesses in this space. Comprised of fourteen innovative live event businesses, the collective conceives, builds, presents and promotes original and IP-based events and experiences in Music, Theatre, TV, Film, Gaming, Anime, Experiential Retail and more. 

MASTERWORKS LIVE! encompasses Backyard Cinema, Black Ink Presents, Black Sky Creative, Culture Creative, GEA Live, The Luna Entertainment Group, MAC Global, Proactiv Entertainment, RG Live, RoadCo Entertainment, Roast Productions, Seaview, Senbla, and Terrapin Station Entertainment. 

The Marketing & Content Coordinator will play a vital role in executing the marketing strategy and digital presence for Masterworks Live. This position focuses on driving ticket sales and brand awareness for a diverse roster of live tours, family entertainment, and immersive experiences. You will be responsible for creating engaging content, managing social media channels, and providing administrative support to ensure the seamless delivery of national marketing campaigns.
The role works closely with internal teams and external partners to ensure campaigns and promotional activity are delivered on time and aligned with overall marketing objectives.

 

NOTE: This is a Maximum Term contract position until 31 March 2027.

 

What you'll do:

Marketing & Campaign Project Management

•    Develop and manage marketing campaign calendars, timelines, itineraries and run sheets for Preview Nights and Hype Week marketing activity.
•    Maintain campaign status tracking and coordinate internal approvals to ensure marketing deliverables progress efficiently.
•    Ensure marketing requirements are captured early across campaigns, including channel plans, formats, asset cutdowns and production deadlines.
•    Identify potential risks early and consolidate marketing requests to minimise ad-hoc urgencies.
•    Coordinate complimentary ticket allocations for influencers, media and promotional partners, and track usage.
•    Liaise with internal and external stakeholders to ensure marketing deadlines and deliverables are met, including:
·    Influencers and talent (including legal contracts)
·    POV content production 
·    Radio promotions and competitions 
·    Glossy video shoots 
·    Graphic design 
·    Finance coordination including purchase orders and invoicing
·    Final approvals and sign-off 
•    Execute marketing contra agreements with partners and ensure agreed promotional deliverables are fulfilled by all parties.
•    Assist with the preparation of PCR presentations and marketing campaign reporting.

Creative & Content Coordination

•    Support copywriting across marketing campaigns including eDMs, social media, website content and partner promotions.
•    Coordinate the production of marketing and campaign content across internal and external creative partners.
•    Film and edit short-form content for digital advertising and organic social media when required.
•    Manage minor creative adjustments including resizing assets and adapting marketing materials (e.g. assets using Canva).
•    Assist with sourcing and coordinating photographers, videographers and other creative vendors for marketing shoots where required including organising contracts via Sony legal.

Social Media & Community Management

•    Manage organic social media accounts across events, including scheduling, posting and maintaining content calendars.
•    Monitor, respond to and engage with audiences across social media channels to support community management.
•    Assist with amplification of content through social media boosting and coordination with marketing agencies.
•    Utilise the CreatorCore dashboard to identify high-performing content and support decisions on paid amplification.

 

Who you are:

•    Tertiary qualification in Marketing, Communications, Business, or a related field.
•    Previous experience in a marketing or content creation role, preferably within the music, arts, or live entertainment industry.
•    Strong proficiency in social media management tools and a deep understanding of current digital trends.
•    Basic design skills using tools such as Canva or the Adobe Creative Suite, with a focus on video editing for Reels and TikTok.
•    Excellent written communication skills with the ability to tailor tone and style to different Artists and audiences.
•    Highly organised with the ability to manage multiple projects simultaneously under tight deadlines.
•    A passion for live entertainment and a proactive approach to problem-solving within a fast-paced environment.

 

What we give you:

•    You’ll join a global community with the opportunity to channel your passion every day.
•    Investment in your professional growth and development enabling you to thrive in our vibrant community
•    The space to accelerate progress, positively disrupt and create what happens next
•    We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
•    We offer flexible working arrangements and the opportunity to be at the forefront of the evolving live music landscape in Australia.
•    We provide an excellent range of benefits like additional leave programs, private health benefits, life insurances, inclusive paid parental leave, emergency back-up childcare, Novated car leasing options plus loads of industry discounts & perks!