Role: Senior Conceptual Copywriter 

Location: Johannesburg, South Africa

About the role: 

Join our dynamic and innovative in-house creative agency, working with our client. Our team is dedicated to crafting engaging and persuasive content that resonates with audiences across both social and digital platforms. We collaborate with diverse departments to ensure our campaigns amplify our brand voice and presence. As a Senior Conceptual Copywriter, you will play a pivotal role in driving creative concepts and optimising content for various platforms, all while working in an energetic and fast-paced environment.

What you will be doing: 

• Develop original, engaging and innovative concepts and copy for short term and long-term campaigns, digital, social media and instore campaigns, adapting writing to match a different brand guidelines and tone of voices.
• Ability to learn quickly and adapt to new situations. You’ll be someone who is open to new ideas and approaches, able to quickly grasp new concepts, and able to adapt to changing circumstances.
• Adapting copy across assets and platforms for roll out locally in South Africa.
• Present and communicate ideas effectively to clients and colleagues, working collaboratively to achieve project goals. 
• Working in Collaboration with the Senior Art Director Design and the lead Account Director for the client leading and setting up the studio for success.
• Assist with crafting case studies, awards scripts on work.
• Willingness to work across big conceptual jobs as well as small adaption and content roll out. 

What you need to be great in this role: 

• A Bachelor’s degree in Marketing, Communications, English, or a related field.
• 8+ years of experience in a copywriting role, with a strong portfolio highlighting conceptual creativity, preferably in the FMCG or similar industry.
• Understanding of consumer behaviour and target audience.
• Excellent written, editing, proofreading, verbal communication skills, with strong attention to detail.
• Ability to work well under pressure and handle multiple projects at once.
• Desire to be a team player with a client centric focus and the ability to build strong and effective working relationships.
• Experience working collaboratively with a design team.
• A proactive and adaptable mindset, capable of working independently and within a team.
• Experience in presenting ideas confidently in a professional environment.
• Strong writing portfolio demonstrating conceptual skillsets.
• AI experience using various platforms. 

Req ID: 16840

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