About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the role:
We are looking for a hands-on SEO / ASO / AIO Manager to own our organic discoverability across search engines, app stores, and AI-driven surfaces. This role is for an experienced operator who can define strategy, execute the work, and navigate the unique realities of the online gaming industry, including strict compliance and responsible gaming requirements.
What you will do:
- Lead and execute holistic SEO, ASO, and AIO strategies across all Betty properties.
- Define goals for organic traffic, installs, and qualified acquisitions; report performance to leadership.
- Conduct keyword research, optimize on-page elements, and collaborate with content and compliance to produce regulation-safe content.
- Partner with engineering on technical SEO (site speed, indexing, structure) and maintain clean off-page tactics.
- Manage app store optimization (metadata, visuals, and experiments) to drive quality installs.
- Stay ahead of AI-driven discovery trends, optimizing content for AI assistants and answer engines.
- Build and analyze dashboards, experiments, and forecasts to measure organic impact and ROI.
What we're looking for:
- 4–7+ years of hands-on SEO/ASO experience in B2C digital products (iGaming or regulated industries a plus).
- In-depth knowledge of modern SEO, ASO best practices, and emerging AIO opportunities.
- Skilled collaborator able to balance creativity, performance, and compliance.
- Strong analytical skills: comfortable with GA / similar analytics, console tools, app store analytics, and basic data exploration.
- Ability to balance growth with compliance and responsible gaming; knows how to say “no” to risky tactics.
- Excellent communication skills: can translate complex organic concepts into clear plans and updates for non-experts.
- Highly organized, able to prioritize ruthlessly and manage multiple tests and initiatives in parallel.
What we offer:
- Discretionary bonus
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- Exclusive employee discounts and perks through Perkopolis
The salary range for this role is CAD 90,000 to CAD 120,000 per year, depending on experience, qualifications and location. Final compensation will be determined based on job related skills and business needs.
This is a new position within our team.
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.