About the Role

We are looking for an experienced Senior Product Marketing Manager to drive the go-to-market strategy and adoption of our fast-growing asset tracking and Smart Trailers products, as well as launch product innovation.

The role is ideal for a strategic storyteller and well-rounded go-to-market thinker who loves blending customer empathy, technical depth, and go-to-market execution. You’ll shape how we bring innovations to market, craft compelling narratives that resonate with operational and fleet leaders for some of the world’s largest organizations, and ensure all teams are aligned around a unified strategy and story that drives impact. 

This is a high-impact, dynamic position on a mission-driven team; you will be a key player in a fast-moving part of the business with regular exposure to senior leadership, thriving in an environment that values proactive ownership over a predictable, step-by-step-driven day.

This is a remote position open to candidates based in the United States. 

In this role, you will: 

• Define and manage end-to-end GTM strategy for an entire product area, including messaging, positioning, launch planning, sales enablement, and customer adoption. 
• Fuel Product Adoption: Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base.
• Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.
• Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.
• Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.
• Drive creative, multi-channel marketing campaigns that resonate with internal and external audiences. Partner with growth and demand generation teams to execute and measure results. 
• Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for this role:

• 4+ years of relevant experience in core product marketing, or Management Consulting experience with a focus on enterprise sales and go to market. 
• Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
• Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to training materials and more. 
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
• Strong cross-functional leader – you have on-the-job experience managing and communicating complex projects with many stakeholders. 
• Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
• Bachelor’s degree required, MBA preferred.

An ideal candidate also has:

• Experience in B2B marketing.
• High sense of urgency and ambitious work ethic to drive business outcomes.
• Analytical chops to understand customer data and measure the effectiveness of marketing programs,

You should apply if:

• You are a strategic operator: You can connect the dots across product, sales, and marketing, turning customer insights into successful go-to-market strategies.
• You are a builder: You want to shape how a category-defining product grows and evolves, not just execute what’s already been defined. You can operate autonomously and make insights-driven decisions that drive business impact.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best across new offices.