About Norm Ai
Norm Ai, the leading Legal & Compliance AI company, has a client base with a combined $30 trillion in assets under management. By turning legal code into AI code, Norm enables enterprises to move faster and more comprehensively in their legal and compliance processes with reliability and trust.
Norm’s platform combines frontier AI, proprietary legal reasoning systems, and embedded legal and regulatory expertise.
We have recently raised more than $140 million, backed by Blackstone, Bain Capital, Vanguard, Citi, New York Life, TIAA, Coatue, Craft Ventures, Henry R. Kravis (KKR co-founder), and Marc Benioff (Salesforce CEO).
Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. We hired dozens of lawyers from premier U.S. law firms and trained them as Legal Engineers, who specialize in Large Language Model powered legal workflows.
Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world. The company is growing quickly and hiring across all teams.
AI Fluency:
Norm Ai expects all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end.
Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.
As Sr. Product Marketing Manager, you will own the narrative for Norm Ai’s underlying platform: its primitives, capabilities, and extensible components. You will work hand‑in‑hand with Engineering and Product to translate technical capabilities into frameworks the entire company and our Fortune 500 clients can grasp. In parallel, you’ll partner with closely with GTM teams to package bespoke, high‑value solutions that showcase Norm Ai’s breadth and power. This role is for someone who has a deep understanding of AI and enterprise software and the ability to use that understanding to package and clearly communicate our platform narrative to enterprise clients.
Refine Product Messaging & Positioning: Develop and maintain a unified platform narrative that defines how the Norm Platform works and why it matters.
Drive Launches & Adoption: Shape and execute go‑to‑market plans for new platform capabilities, APIs, and more, and align internal and external comms around clear success metrics.
Enterprise Solution Packaging: Collaborate with GTM and Sales to assemble platform capabilities into tailored solutions for Fortune 500 prospects and create deal‑winning collateral.
Enablement & Education: Build internal playbooks, reference architectures, and training sessions that help GTM teams articulate platform differentiation with confidence.
Market & Competitive Intelligence: Track AI‑platform trends, competitor strategies, and enterprise buyer needs; update positioning frameworks and battlecards accordingly.
Narrative & Campaigns: Collaborate with Brand and Demand Gen on high‑signal market moments, reports, webinars, conference storylines, that reinforce platform leadership.
Solution Performance: Track adoption, revenue contribution, and customer feedback; recommend GTM and product tweaks to hit growth targets.
Enterprise Product Marketing: leading platform or developer‑focused product marketing for SaaS or AI companies; owned complex, technical launches at high‑growth, sales‑led organizations.
Fluent in AI concepts: comfortable explaining agents, LLMs, and orchestration layers to technical and non‑technical stakeholders.
Big Deals, High Stakes: Experience with high-ACV, multi-threaded deals. Track record of producing enablement and sales assets that actually get used and closed deals.
Data‑driven & customer‑obsessed: Use customer interviews, win/loss analysis, and sales feedback to shape positioning, not just instinct.
Collaborative & influential: Comfortable collaborating across Product, Sales, and execs with the judgment to influence without authority.
Client-Ready: Concise writer and confident presenter trusted in executive and client-facing contexts.
Prior experience marketing horizontal or vertical AI platforms, dev‑tool ecosystems, or complex APIs.
Background in AI or regulated industries (LegalTech, FinTech, InsurTech)
Prior experience working in consulting, investment banking, or other fast paced environments.
Exposure to solution consulting or enterprise architecture.
Demonstrated success using AI in your day-to-day workflow.
You can clearly explain Norm’s platform primitives, architecture, and AI approach, including agents, legal engineering, and extensibility, and how they enable differentiated solutions across use cases.
You develop a clear point of view on the platform narrative, identifying what is hard to understand today and how to simplify it without losing technical truth.
You partner closely with Product and Engineering to translate near-term platform capabilities into clear external framing, aligning on what can be communicated, to whom, and why it matters.
Establish a coherent platform narrative that Sales, Product, and Marketing use consistently to explain how Norm works and why it is different from generic AI platforms.
Deliver platform-focused enablement and reference materials that help GTM teams confidently position Norm’s architecture, extensibility, and technical depth in enterprise conversations.
Prepare and support the launch of a new or expanded platform capability, ensuring technical accuracy, narrative clarity, and alignment across internal and external communications.
Comp and Benefits
$185,000-$215,000 a year plus equity.
The range displayed in this job posting reflects the minimum and maximum target for new hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills (as uncovered during the interview process), experience, and relevant education or training. Please note that the compensation details listed here reflect the base salary only, and do not include equity or benefits. We offer a competitive salary along with equity compensation. Our comprehensive benefits package includes a 401(k) plan with an employer match. Employees enjoy top-tier insurance coverage, encompassing health, dental, hospital, accident, and vision plans. For candidates needing to relocate to NYC, we provide relocation reimbursement. You'll thrive in our fast-paced learning environment where professional growth is constant.
We embrace a flexible hybrid model, typically in-office 3–4 days per week.
If you’re interested in the role but aren’t sure whether you’re a good fit, we’d still like to hear from you.
To learn more about Norm Ai, visit our website.
$185,000 — $215,000