Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
We’re looking for a senior, builder-minded Product Marketing leader to help establish and define OpenAI’s platform business. OpenAI’s B2B strategy is centered on becoming the intelligence layer inside the enterprise — embedded across workflows, systems, and decision-making. This role sits at the forefront of that effort.
This is a large, open-ended role focused on market creation. This role will help shape an emerging product area and define our go-to-market approach. You will work in close partnership with Product and Sales to determine how this product is positioned, how it goes to market, how we drive adoption and usage, and how we differentiate in a competitive enterprise landscape. This is an opportunity to build, own, and scale an enterprise GTM strategy end to end.
This role will ideally be based in San Francisco, CA, with a hybrid schedule of three days per week in the office, or Remote West Coast, US, with frequent travel.
Help establish a new enterprise market for OpenAI: Define the category, narrative, and value proposition for OpenAI as the intelligence layer inside the enterprise.
Own end-to-end product marketing for a net-new business: From early product definition through launch, adoption, usage, and expansion.
Partner deeply with Product to shape strategy and roadmap: Translate customer needs, market insight, and competitive context into clear product and packaging guidance.
Define GTM strategy in tandem with Sales: Determine target segments, buyer personas, sales motions, and messaging that support early traction and long-term scale.
Differentiate OpenAI in a competitive enterprise landscape: Articulate how OpenAI’s approach compares to and competes with cloud and infrastructure providers.
Figure out segmentation, adoption, and usage strategy: Identify who we sell to, how customers get started, how they realize value, and how usage grows over time.
Build the foundation from scratch: Create core narratives, positioning, sales enablement, launch frameworks, and internal alignment for a business that is just getting started.
Operate as an owner: Take accountability for how this product shows up in the market and how it succeeds commercially.
Have 15+ years of experience in product marketing, GTM, or related roles in enterprise, B2B, or platform businesses.
Are excited by white space and ambiguity and want to build something new from the ground up.
Have experience helping define or launch net-new products, platforms, or categories, ideally alongside sales teams.
Enjoy working without a fully defined playbook and are motivated by ownership and impact.
Can translate complex technology into clear, differentiated enterprise value narratives.
Think holistically about market creation, segmentation, adoption, usage, and competition.
Are a strong cross-functional partner to Product and Sales.
Balance strategic thinking with hands-on execution in fast-moving environments.
This role is based in San Francisco, CA, with a hybrid schedule of three days per week in the office.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
$227K - $415K