As Senior Manager of Content & Product Marketing at Maze, you'll be the architect of our content engine and product marketing strategy, creating compelling narratives that drive pipeline generation and revenue growth for our AI-powered cybersecurity platform. This is a unique opportunity to join as one of the early GTM team members of a well-funded startup building at the intersection of generative AI and cybersecurity, where you'll build our content function from the ground up while establishing product marketing practices that scale with hypergrowth.
You'll take full ownership of content strategy and execution—from working with security experts to create technical content in non-traditional formats, to crafting product positioning and sales enablement materials that accelerate deal velocity. Your success will be measured by revenue impact and pipeline generation, not content volume or vanity metrics. This role is perfect for someone who thinks creatively about content beyond traditional B2B playbooks, has strong security domain expertise or can quickly get up to speed, and wants the opportunity to own both content and product marketing as we scale from early traction to market leadership.
Within a year, you'll grow into a Director role leading a team as we expand our content and product marketing capabilities to support our next phase of growth.
Pioneer Non-Traditional Content Formats: Create and execute breakthrough content strategies that move beyond standard blogs and ebooks—think podcasts, video series, technical exploit-style content, and other creative formats that establish Maze as a thought leader while generating qualified pipeline through storytelling that resonates with technical security buyers
Build Player-Coach Content Engine: Execute directly on content creation by working with security experts and internal engineering teams to translate complex AI and security concepts into compelling narratives, while simultaneously developing the strategy and processes that will scale our content function as we grow
Own Product Marketing and Positioning: Define and evolve our product messaging, positioning, and go-to-market strategy for our agentic vulnerability management platform, ensuring every product launch and feature release drives measurable customer adoption and revenue impact
Drive Sales Enablement Excellence: Develop comprehensive sales enablement materials including battle cards, competitive positioning, demo scripts, product training, and customer success stories that accelerate deal velocity and improve win rates across our sales organization
Lead Strategic Marketing Initiatives: Support and contribute to high-impact projects including our website relaunch and Q1 remediation product launch, bringing product marketing discipline to ensure successful execution from concept through launch
Scale Through Attention to Detail: Establish and maintain exceptionally high quality standards across all marketing outputs—from planning product launches to ensuring every comma is in the right place—setting the bar for excellence as we scale
Partner Cross-Functionally: Work in close partnership with sales leadership, product teams, and engineering to ensure marketing efforts directly support revenue goals, with daily collaboration across US and European time zones to maintain alignment and momentum
Creative Content Mindset: 5-8 years in B2B SaaS marketing with proven track record creating non-traditional content that breaks from standard B2B playbooks—we want to see examples of novel formats you've pioneered (podcasts, video series, unconventional campaigns) that drove meaningful business impact, not just "I wrote blogs and ebooks"
Security Domain Expertise or Fast Learning Ability: Strong understanding of cloud security, vulnerability management, CVEs, and security workflows, OR demonstrated ability to quickly master complex technical domains and translate them into compelling content. Ideally you can discuss technical security concepts fluently with engineering teams and customers—this is a top priority for success in the role.
Dual Marketing Experience: Hands-on experience in both content creation and product marketing execution—you can come from either background but must have proven success in both functions, with examples of building content strategies AND launching products that drove pipeline and revenue
High-Growth Marketing Background: Track record at high-growth companies where you've built innovative campaigns with progressive marketing leadership, demonstrating ability to think differently about marketing and execute creative approaches that others might not approve
Exceptional Attention to Detail: Meticulous standards for quality across all work—from strategic planning of product launches to ensuring perfect execution of every deliverable—you understand that details matter and consistently hold yourself to the highest bar
Player-Coach Capability: Comfort creating content strategies and product marketing programs from scratch while also being hands-on with execution—you're 100% player-coach at this stage, not someone who just manages freelancers or delegates execution
Confidence with Humility: Ability to instill confidence in experienced sales teams and collaborate with strong-willed executives while remaining a genuine team player—you're knowledgeable and decisive without being an asshole
Revenue-Focused Mindset: Experience tying marketing activities directly to pipeline generation and revenue outcomes, with ability to set and measure success metrics that matter to the business, not just activity-based KPIs
Nice to Haves:
Experience at vulnerability management, risk platforms, or technical detection tool companies (EDR, NDR, SIEM)
Background in backend or infrastructure engineering with transition to product marketing
Track record creating video content, podcasts, or multimedia campaigns that generated measurable business impact
Experience with AI/ML product marketing or agent-based systems
Previous startup experience scaling marketing from Series A through hypergrowth
Ambitious Challenge: We're using generative AI (LLMs and agents) to solve some of the most pressing challenges in cybersecurity today. You'll be building the marketing engine at the cutting edge of this field, creating content and positioning that defines a new category of AI-powered security solutions.
Expert Team: We are a team of hands-on leaders with experience in Big Tech and Scale-ups. Our team has been part of the leadership teams behind multiple acquisitions and an IPO.
Impactful Work: Cybersecurity is a force for good - helping to stop cyber attacks ultimately helps deliver better outcomes for all of us. Your content and positioning will directly help security teams discover and adopt solutions that protect organizations worldwide.
Build an AI-Native Company: We're building a new company in the AI era with the opportunity to design everything from the ground up - you'll pioneer AI-assisted marketing practices while building content and product marketing functions that scale with hypergrowth.
Rapid Leadership Growth: Clear path to Director of Content & Product Marketing within a year, building and leading a team as we scale. Significant equity upside, direct partnership with experienced marketing leadership, and the opportunity to define our category through breakthrough content and positioning.
$165K - $200K