ROLE: AI ENABLEMENT CONTENT PRODUCER (6 month contract)
TEAM: PEOPLE & CULTURE
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.
We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
ROLE OVERVIEW
As the Content Producer, AI Enablement, you’ll help turn Salt’s 2026 AI strategy into clear, compelling, and usable materials that support adoption across every level of the company. This role is execution- and design-forward: you will assist in synthesizing complex strategic concepts into high-quality visual outputs that support enablement, communications, decision-making, and rollout.
You’ll support the AI Director of Agency Services by producing enablement materials that help teams adopt AI as part of their day-to-day workflows. This includes contributing to adoption playbooks and LMS courses, helping communicate workflow changes, and supporting visibility into internal AI tool usage and workflow efficiency.
This role includes light project coordination (tracking, scheduling, packaging updates), but is primarily focused on design + enablement execution.
CORE RESPONSIBILITIES
Narrative Design & Visual Frameworks
- Translate AI strategy and priority initiatives into executive-ready and team-ready presentation decks, one-pagers, visual frameworks, and explainer assets for broad internal audiences.
- Help build and maintain a consistent visual and narrative language for AI enablement materials, including templates, storytelling structures, and “how we talk about AI” artifacts.
- Create clear visuals for priority workflow initiatives (e.g., maps, “before / after” operating models, swim lanes, playbooks, and tool chains).
- Support internal storytelling around priority AI workflows to help teams understand how work is changing.
Learning Asset Development & Packaging
- Support the buildout of Salt’s AI Adoption Playbooks and learning assets that ladder into the broader enablement and education plan.
- Produce and package learning modules across the planned curriculum, including decks, micro-guides, exercises, and internal communications.
- Create materials for standups, lunch & learns, workshops, hackathons, and gamification-ready learning experiences.
- Turn messy inputs (notes, workshops, standups, rough drafts) into polished, scannable materials that are clear, aesthetic, and easy to use.
Reporting
- Turn AI adoption and usage data into clear, accessible reporting artifacts for internal stakeholders.
- Help package and support the analytics and measurement narrative through visual reporting and documentation.
Project Coordination
- Coordinate production timelines and dependencies for key enablement outputs in partnership with the AI Director of Agency Services.
- Maintain an organized enablement content library, including versioning, naming conventions, and a clear “single source of truth” for materials.
EXPERIENCE & SKILLS
- Exceptional PowerPoint skills (speed + craft): strong layout, hierarchy, story flow, clarity, and aesthetic judgment.
- Demonstrated interest in AI, with examples of applied use (work, school, side projects, or personal workflows). Able to articulate how AI improves quality, speed, or clarity.
- Demonstrated ability to synthesize complex information into simple, visual narratives for mixed audiences (Executive Leadership to Individual Contributors).
- Strong writing and editing ability (tight, clear, audience-aware).
- High ownership and execution discipline: able to take a rough brief and, with guidance as needed, produce a polished deliverable with minimal back-and-forth.
NICE-TO-HAVE
- Comfort with non-technical creative tools such as Canva and modern collaboration/creation tools.
- Experience with text-based video or audio editing tools (e.g., Descript, Riverside, short-form tooling).
- Familiarity with image and video generation tools (e.g., Midjourney, Gemini-class tools) and turning outputs into usable internal assets.
- Exposure to lightweight automation or builder tools (e.g., Zapier, n8n, Claude Code) to support enablement experiments and demos (not a core engineering requirement).
- 1–2 years of experience in marketing, digital media, tech, or professional services is a plus.
WAYS OF WORKING
- Visual thinker with strong taste and a focus on clarity.
- Structured operator who can manage multiple deliverables in flight.
- Comfortable collaborating across teams and learning to translate between strategy, creative, operations, and technology.
PERKS & BENEFITS THAT SET US APART
We don’t just talk about balance, growth, and culture, we build for it:
- Work-Life Flexibility: Hybrid schedule (2 days per week in office), up to 28 paid days off, winter holiday shutdowns, and dog-friendly office vibes.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness spending, RRSP matching, or extra time off.
- Growth-Driven Culture: Learning & Development-focused (Salt Days), top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary Company trips, social events, and Salt Swag.
- Real Rewards: Referral and new business bonuses and exclusive lifestyle perks
- Culture of Belonging: Flexible accommodation policies, active Employee Resource Groups, and a workplace where every voice counts.
WHAT WE STAND FOR
- Salt of the Earth: We lead with humility, honesty, and heart—always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.
The anticipated annual base salary range for this position is $55-70K. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability