Role: Product Marketing Manager
Location: Mumbai
What you’ll do
We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.
As a Product Marketing Manager in our India Commercial department, you’ll have the chance to:
- Delivery
- Identify valuable target audiences and refine target personas by product as needed
- Scripting and periodically refreshing the MiQ sales narrative; determining product positioning and identify key market differentiators
- Build compelling sales collateral and act as the main stakeholder for all sales materials delivered to the sales team
- Accomplishing tasks on time and to a high quality, managing different deadlines and priorities
- Project Management
- Facilitate and improve internal product communication process and ensure alignment across sales, product and marketing departments
- Own the go-to-market product release calendar and ensure deliverables are executed in line with these timelines
- Staying focused and contributing to projects, organizing stakeholders and multiple milestones
- Internal Collaboration
- Strategize and partner with the marketing team to execute external marketing activations and campaigns including advertising, blog posts, social media, events/webinars, email campaigns, etc.
- Collaborate with the global product marketing teams localize global product releases for India and manage delivery timelines
- Working with internal stakeholders, building relationships and working across differences to find solutions
- Communication
- Deliver expert training sessions, demos and webinars for both internal and external audiences
- Shape thought leadership linked to both MiQ product differentiators and industry developments
- Crisp and clear communication to external partners/clients or internal stakeholders; flexing communication style to persuade others and influence positive outcomes
- Innovation
- Find new creative ways of storytelling and differentiating MiQ from competitors in the market
- Develop a process for reporting on competitive industry intelligence
- Acting with curiosity. Finds new and better ways of working, then applies or implements solutions to unarticulated needs, new or existing market requirements. Open to receiving and trying new ideas, processes or ways of working.
Who are your stakeholders?
- Your key stakeholders will be on the product and commercial teams. You will lead the product commercialization charge across our suite of programmatic solutions including (but not limited to): Advanced TV, Total Video and MiQ Sigma.
What you’ll bring
Project Management
- Highly organized and can demonstrate ability to plan and execute complex projects with multiple objectives and deliverables.
- Proactive in following and improving team processes with attention to detail
- Able to plan ahead and predict blockers in order to prevent them.
Analyzing
- Ability to correctly interpret qualitative and quantitative data and extract key relevant themes.
- Aptitude for building a deep understanding and empathy for internal and external audiences.
- Proactively seeks to understand and is comfortable with the highly technical detail of MiQ’s products.
Product Storytelling:
- Customer-centric, and leads with strategic segmentation
- Creates compelling product storytelling, positioning and messaging based on a clear understanding of MiQ’s market, products and clients needs.
- Commercially minded, with an ability to build attractive product packaging models.
Collaboration:
- Builds strong, positive stakeholder relationships to influence people and reach objectives.
- Understands cultural, team, and individual differences in verbal and non-verbal communication and adapts approach to stakeholders accordingly.
- Proactively open and transparent on work priorities and progress with all stakeholders.
- Approaches change and the need for agility with a positive attitude.
Communication:
- Can speak clearly to a given audience, demonstrating empathy with what’s important to them and achieving the objectives of the presentation.
- Expert at making complex product information easy to understand.
- Flawless command of the English language; written communication is always compelling, mistake free and in MiQ’s Tone of Voice.
- Creates a range of suitable content outputs that showcase a detail-orientated approach, an eye for design, and are always within MiQ’s brand guidelines.
YOUR QUALIFICATIONS
- 5+ years of experience in the programmatic/digital advertising space
- You have an understanding of agency and marketer needs
- You have experience in product marketing, especially within adtech
- You have an intimate understanding of the sales process for a managed service media business, including selling to both media agencies and media teams at brands directly
- Excellent persuasive communicator in both written and verbal forms, adept at crafting compelling arguments
- Creative thinker who can relate industry challenges to MiQ solutions and explain complex problems in simplified (e.g. visual) forms
- Proven ability to develop powerful external facing collateral
- Detail oriented, organized and willing to get hands-on with tasks when necessary to hit deadlines and solve problems
- Knowledge of Hubspot a plus
- A can-do attitude to provide energy, drive, and enthusiasm
- A dream to grow your career as the company scales
We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role, or another opportunity at MiQ.
If you have a passion for the role, please still apply.
What impact will you create?
You will provide an important bridge between the global product marketing team, the Indian marketing team, and the product team, representing the marketing department in key cross-departmental meetings.
In this role, you will be reporting to the Product director to:
- Define go-to-market product strategies for our full suite of products
- Develop product narratives and positioning statements
- Design product-specific collateral geared towards key audience segments (media agencies and brands).
What’s in it for you?
At MIQ, our ambition has been to produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people. And, since 2010, that’s exactly what we have been doing.
Our Centre of Excellence in Bengaluru is where the good stuff happens, where our data experts use all of their know-how to turn your business challenges into business-changing solutions.
Values
Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Benefits
Every region and office have specific perks and benefits, but every person joining MiQ can expect:
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives.
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities.
Apply today!
Equal Opportunity Employer