Get to know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get to know the role
- Job Title: Product Marketing Manager - Mobile and Apps
- Job Summary: This role requires an experienced and strong app mobile manager with extensive experience in app marketing. This involves specific responsibility for management of strategy, execution, project management, creative, advertising, analysis and post mortem.
- People Manager: No
What you’ll do
Product Marketing
- Driving the development of strategic marketing plans for major mobile app titles, working closely with cross-functional teams across EMEA, US and Japan to align on messaging, goals, and objectives, then work with those teams to develop engaging outbound marketing campaigns aligned to those objectives.
- Responsibility for the EMEA region.
- Partner with internal/external teams to gain an in-depth understanding of key product features, promotions, and target performance metrics. Communicate this information to internal teams and serve as a product champion within Marketing.
- Lead the development and delivery of comprehensive marketing plans for product launches and ongoing support of new feature rollouts and seasonal events/live ops.
- Establish best practice for marketing campaign planning, change management, and dashboard reporting.
- Measure and optimize campaign results and provide key insights to Marketing and Product Development teams.
Analysis & Reporting
- Take ownership of data collection, analysis, and reporting.
- Track and interpret product and marketing analytics to implement improvements or revised marketing strategies.
- Create and deliver presentations incorporating project data and KPI’s as required by the business and present to Directors, VPs and partners.
- Identify, investigate, understand and explain trends found in reporting and report back to business.
Advertising & Promotion
- Lead and develop advertising campaigns that support product objectives.
- Assess the product needs, provide direction to external agencies, develop, and gain approval for the appropriate advertising support, execute the campaigns, and then assess the results in order to evolve future campaigns.
- Work with Senior User Acquisition and Performance Marketing Manager and media agency to analyse the effectiveness of media campaigns to better optimize spend and performance, draw insights and make data-driven decisions that support marketing goals.
- Drive earned and owned channel teams by setting clear goals and objectives, budget levels and direction. Support the channel teams in the execution of those programs.
- Provide updates on various media topics, stay on top of cultural moments, social media and tech trends – offering a strategic level of thinking with key stakeholders.
- Be responsible to build, manage and track the marketing budget. Conduct return on investment analyses on all campaigns and apply takeaways to future campaigns.
Creative
- Lead, conceptualize and develop fun, compelling, and effective global advertising campaigns to be used for events, stunts and out-of-home (OOH).
- Manage relationships with our agencies to ensure Pokémon’s creative vision is delivered in support of our specific product and general marketing needs.
- Oversee the development and approval of the idea with internal stakeholders and partners.
- Manage the creative development process from product brief through from ideation to delivery.
- Analyze the success of the creative against key performance indicators determined by the organization.
What you’ll bring
- At least 6 years' mobile game product marketing experience in Europe.
- Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
- Extensive knowledge of digital and mobile industries, and interest in other marketing and business development fields.
- Experienced in managing and executed events, stunts and creative campaigns.
- Proven track record of success.
- Leadership skills.
- Excellent oral and written communication skills and ability to interact well with a variety of work groups, and partners from different cultural backgrounds.
- Entrepreneurial spirit with a positive, can-do attitude.
- Excellent analytical skills.
- Ability to think strategically and creatively.
- Highly desirable - active mobile gaming work experience and gamer, with experience playing Pokémon mobile titles (such as Pokémon GO or similar) a plus.
- Deep understanding of the gameplay, community, and fan culture from a player’s perspective, enabling strong empathy with user expectations and motivations.
- Must be able to travel domestically/internationally.
- Proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
Base Salary Range: For this role, new hires generally start between £54,157.00 - £72,057.00 per year. The full range is £54,157.00 - £97,543.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
#LI-MW1 #LI-Hybrid
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at [email protected].